Title	KITTENS
Brand	McVITIE'S
Product/Service	CHOCOLATE DIGESTIVES
Category	A01. FOODS
Entrant Company	GREY LONDON, UNITED KINGDOM
Advertising Agency	GREY LONDON, UNITED KINGDOM
Media Agency	MEC London, UNITED KINGDOM
Production Company	PASSION RAW London, UNITED KINGDOM

Name	Company	Position
Nils Leonard	Grey London	Chief Creative Officer
Fiona Keyte	Grey London	Planning Director
Nicola Wardell	Grey London	Managing Partner
Jonathan Marlow	Grey London	Creative Director
Jon Lawton	Grey London	Business Director
Daniel Sherrard	Grey London	Planner
Ange Eleini	Grey London	Senior Producer
Kate Ilott	Grey London	Account Director
Vicki Monaghan	Grey London	Account Manager
Oliver Roberts	Grey London	Creative Producer

Brief Explanation

We decided to not just tell people about the way opening a packet of McVitie’s biscuits feels – but to actually evoke this feeling in our TV. A warm, fun and different feeling for every biscuit whether you prefer Digestives, Chocolate Digestives or Jaffa Cakes. A feeling we brought to life with the cutest, most adorable animals – each carefully chosen to represent the feeling that particular biscuit evokes.