Title | PUPPIES |
Brand | McVITIE'S |
Product/Service | DIGESTIVES |
Category |
A01. FOODS |
Entrant Company
|
GREY LONDON, UNITED KINGDOM
|
Advertising Agency
|
GREY LONDON, UNITED KINGDOM
|
Media Agency
|
MEC London, UNITED KINGDOM
|
Production Company
|
PASSION RAW London, UNITED KINGDOM
|
Credits
Nils Leonard |
Grey London |
Chief Creative Officer |
Fiona Keyte |
Grey London |
Planning Director |
Nicola Wardell |
Grey London |
Managing Partner |
Jonathan Marlow |
Grey London |
Creative Director |
Jon Lawton |
Grey London |
Business Director |
Daniel Sherrard |
Grey London |
Planner |
Ange Eleini |
Grey London |
Senior Producer |
Kate Ilott |
Grey London |
Account Director |
Vicki Monaghan |
Grey London |
Account Manager |
Oliver Roberts |
Grey London |
Creative Producer |
Brief Explanation
We decided to not just tell people about the way opening a packet of McVitie’s biscuits feels – but to actually evoke this feeling in our TV, digital & in-store communications. A warm, fun and different feeling for every biscuit whether you prefer Digestives, Chocolate Digestives or Jaffa Cakes. A feeling we brought to life with the cutest, most adorable animals – each carefully chosen to represent the feeling that particular biscuit evokes.