| Title | PEOPLE'S DREAMS |
| Brand | LOTERÍAS Y APUESTAS DEL ESTADO (SPANISH LOTTERY) |
| Product/Service | LA PRIMITIVA LOTTERY |
| Category |
A09. TRAVEL, TRANSPORT & TOURISM, ENTERTAINMENT & LEISURE |
|
Entrant Company
|
PUBLICIS COMUNICACIÓN ESPAÑA Madrid, SPAIN
|
|
Advertising Agency
|
PUBLICIS COMUNICACIÓN ESPAÑA Madrid, SPAIN
|
|
Production Company
|
IGLOO FILMS Madrid, SPAIN
|
Credits
| Alexandre Okada |
PUBLICIS COMUNICACIÓN ESPAÑA |
General Creative Director |
| Rafael Santamarina |
PUBLICIS COMUNICACIÓN ESPAÑA |
Creative Director |
| Bitan Franco |
PUBLICIS COMUNICACIÓN ESPAÑA |
Creative Director |
| Anthony Caseiro |
PUBLICIS COMUNICACIÓN ESPAÑA |
Art Director |
| Laura Guerrero |
PUBLICIS COMUNICACIÓN ESPAÑA |
Agency Producer |
| Belén Segura |
PUBLICIS COMUNICACIÓN ESPAÑA |
Account Director |
| Sonia Encinas |
PUBLICIS COMUNICACIÓN ESPAÑA |
Account Supervisor |
| Marta Aladro |
PUBLICIS COMUNICACIÓN ESPAÑA |
Account Executive |
| Alex Juliá |
Igloo |
Director |
| Meghan Shaw |
Igloo |
Producer |
Brief Explanation
La Primitiva Lottery is one of the most famous lottery games in Spain.
In the new TV commercial we can see people paying out their dreams. We find out they all have very expensive dreams, so better they play La Primitiva lottery.