Title	MAN DRILL
Brand	TMC CONTENT GROUP
Product/Service	BEATE-UHSE.TV
Category	A10. PUBLICATIONS & MEDIA
Entrant Company	BBDO GERMANY Düsseldorf, GERMANY
Advertising Agency	BBDO GERMANY Düsseldorf, GERMANY
Production Company	DOPPELGAENGER FILM Hamburg, GERMANY
Production Company 2	PIRATES N PARADISE Düsseldorf, GERMANY

Name	Company	Position
Wolfgang Schneider	BBDO Germany Gmbh	Chief Creative Officer
Kristoffer Heilemann/Sebastian Hardieck/Darren Richardson	BBDO Düsseldorf Gmbh	Creative Managing Directors
Marco Obermann/Achim Metzdorf	BBDO Düsseldorf Gmbh	Creative Directors
Claudia Janus	BBDO Düsseldorf Gmbh	Art Director
Julian Dany	BBDO Düsseldorf Gmbh	Junior Art Director
Dominique Becker/Claudius Sperling	BBDO Düsseldorf Gmbh	Copywriters
Bianca Maria Scheiwe	BBDO Düsseldorf Gmbh	Account Director
Steffen Gentis	BBDO Germany Gmbh	Chief Production Officer
Jörg Fudickar/Jim Lech	Doppelgänger Film	Producer
Sarah Schmidt	Pirates'n Paradise	Producer
Micky Suelzer	Doppelgaenger Film	Director
James Adey	Doppelgaenger Film	Director Of Photography
Philipp Thomas/Oliver Dittmer	Doppelgaenger Film	Editors
Michelle Diers	Twinfilm Capetown	Styling
Kyle Lewis	Twinfilm Capetown	Casting
Toni Olver	Twinfilm Capetown	Make/Up Artist
Kirk Doman	Twinfilm Capetown	Setting

Brief Explanation

The erotic channel Beate-Uhse TV is well-known to nearly every german man. But most of them will deny it in presence of their wives. So how do we promote such a product? Our idea: We disguise our advertising for Beate Uhse-TV in a way that it will only be recognized by our specific target group: men. We do cinema commercials for typical products that only attract men like cordless screwdrivers, model cars and fishing baits. In these commercials we get completely lost in details until even the most inquiring woman has lost her interest. Then, when we can talk man-to-man and give them our actual message about Beate Uhse-TV.