| Title | OLD LADY |
| Brand | YES |
| Product/Service | SATELLITE TV |
| Category |
A10. PUBLICATIONS & MEDIA |
|
Entrant Company
|
McCANN ISRAEL Tel Aviv, ISRAEL
|
|
Advertising Agency
|
McCANN ISRAEL Tel Aviv, ISRAEL
|
|
Production Company
|
POV Tel Aviv, ISRAEL
|
Credits
| Rona Yakobi |
Mccann Tel Aviv |
Vp Creative |
| Idan Kravitz |
Mccann Tel Aviv |
Copywriter |
| Ido Ben Dor |
Mccann Tel Aviv |
Copywriter |
| Mel Caspi |
Mccann Tel Aviv |
Art Director |
| Adi Oren |
Mccann Tel Aviv |
Vp Clients |
| Or Zer Aviv |
Mccann Tel Aviv |
Account Supervisor |
| Yael Michael |
Mccann Tel Aviv |
Account Manager |
| Shahar Segal |
POV Production |
Director |
| Efrat Cohen |
Mccann Tel Aviv |
Account Manager |
Brief Explanation
Yes, Israel's satellite TV network, provides the best Content in the world, and in particular- HBO's leading series.
The greatest thing about this content is that it gets you carried away and it arouses your deepest inner emotions– fear, joy, hope, regret, happiness and more….
The aim of the Film was to give viewers a taste of the emotional roller coaster YES takes them through,
let them understand that there are a lot of emotional surprises waiting just for them in every series.
Every TV commercial starts with one emotion,
moves to another emotion
and in the end excites you with a thrilling surprise –an emotion you weren’t expecting.
The film asks the Viewer at the end of every spot:
What do you feel now?...