| Title | YES MULTIROOM |
| Brand | YES |
| Product/Service | SATELLITE TV |
| Category |
A10. PUBLICATIONS & MEDIA |
|
Entrant Company
|
McCANN ISRAEL Tel Aviv, ISRAEL
|
|
Advertising Agency
|
McCANN ISRAEL Tel Aviv, ISRAEL
|
|
Production Company
|
POV Tel Aviv, ISRAEL
|
Credits
| Rona Yakobi |
Mccann Tel Aviv |
Vp Creative |
| Gal Porat |
Mccann Tel Aviv |
Art Director |
| Ido Ben Dor |
Mccann Tel Aviv |
Copywriter |
| Hila Moyal |
Mccann Tel Aviv |
Copywriter |
| Adi Oren |
Mccann Tel Aviv |
Vp Clients |
| Or Zer Aviv |
Mccann Tel Aviv |
Account Supervisor |
| Yael Michael |
Mccann Tel Aviv |
Account Manager |
| Shahar Segal |
POV Production |
Director |
Brief Explanation
Yes, an Israeli satellite television provider, wanted to launch a new technological product called yes Multiroom. This product enables viewing recorded content from the living room in other rooms in the house. This means, if you began watching a movie in the living room, you can now watch the end of it in your bedroom, or any other room. At this point we asked ourselves, what happens to a movie or a show that you began viewing in the living room, while you go to the other room to continue watching? The answer is showcased in our film – we show how the entire scene stops from the moment the viewing is stopped, and then the characters begin moving sideways on the screen in a way that imitates the steps of a viewer moving from the living room to the bedroom. At that moment, when the viewer resumes viewing, the scene continues from where it stopped