Winners & Shortlists

THE WORLD NEEDS BETTER TECHNOLOGY - SPORTSBAR

Bronze Eurobest
TitleTHE WORLD NEEDS BETTER TECHNOLOGY - SPORTSBAR
BrandMEDIA-SATURN-HOLDING
Product/ServiceELECTRONICS STORE CHAIN
Category A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company SCHOLZ & FRIENDS BERLIN, GERMANY
Advertising Agency SCHOLZ & FRIENDS BERLIN, GERMANY
Production Company CZAR Berlin, GERMANY
Credits
Name Company Position
Martin Pross Scholz/Friends Chief Creative Officer
Matthias Spaetgens Scholz/Friends Executive Creative Director
Robert Krause Scholz/Friends Executive Creative Director
Michael Schmidt Scholz/Friends Creative Director
Michael Winterhagen Scholz/Friends Creative Director
Alex Schmid Scholz/Friends Art Director
Jörg Waschescio Scholz/Friends Art Director
Mario Zaradic Scholz/Friends Art Director
Ulrike Keitel Scholz/Friends Copywriter
Lars Wagner Scholz/Friends Copywriter
Christian Brandes Scholz/Friends Copywriter
Stefanie Wurst/Uli Schuppach Scholz/Friends Account Manager
Susanne Kieck/Doris Koch Scholz/Friends Account Manager
Nele Siegl Scholz/Friends Agency Producer
Agostino De Martino Scholz/Friends Agency Producer
Martin Werner N/A Director
Laust Trier Mørk N/A Cameraman
J. A. W. Brouwer/G. Amitai N/A Music Artist
Paul Stahala Media/Saturn/Holding Gmbh Head Of Brand Communication
Andre Wolny Media/Saturn/Holding Gmbh Advertising Manager

Brief Explanation

Saturn electronics stores offer their customers the newest technology for a fair prize. To dramatize what innovative technology is good for we created a chain reaction with huge consequences initiated by an old broken TV ending on the Saturn tagline "The world needs better technology".