Winners & Shortlists

FANTASTIC JOURNEY

Bronze Eurobest
TitleFANTASTIC JOURNEY
BrandDAIMLER
Product/ServiceMERCEDES-BENZ 360°-CAMERA
Category A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES
Entrant Company JUNG von MATT Hamburg, GERMANY
Advertising Agency JUNG von MATT Hamburg, GERMANY
Production Company ELEMENT E FILMPRODUKTION Hamburg, GERMANY
Credits
Name Company Position
Thimoteus Wagner Jung Von Matt AG Chief Creative Officer
Goetz Ulmer Jung Von Matt AG Chief Creative Officer
Jonas Keller Jung Von Matt AG Creative Director
Oliver Tiersch Jung Von Matt AG Copywriter
Pia Mader Jung Von Matt AG Art Director
Raphael Schils Jung Von Matt AG Art Director
Niklas Schachtebeck Jung Von Matt AG Copywriter
Christoph Koehler Jung Von Matt AG Agency Producer
Dustin Koenig Jung Von Matt AG Account Manager
Alex Feil Element E Filmproduktion Gmbh Director
Alex Feil Element E Filmproduktion Gmbh Editor
Andi Wilken Element E Filmproduktion Gmbh Post Production
Loft Tonstudios Loft Tonstudios Sound Studio
Vasco Hexel Atmosphere Musik Ltd Composer
Atmosphere Musik Ltd Atmosphere Musik Ltd Music

Brief Explanation

We see an animated story of child-like chalk drawings on a street's tarmac. A girl's voice tells us a a story of a fairy and her flying horse who go on an adventure. We are drawn into the fantastic journey. Just as we get comfortable we are suddenly jolted out of our thoughts as the scenery changes from chalk drawings to reality and we see a girl looking into the camera. We realise that the animation was created by driving backwards and recording the girl's different chalk drawings with Mercedes-Benz 360°-Camera. Thanks to the camera and Mercedes-Benz Intelligent Drive system the car stopped in front of the girl. Children play where they want. Mercedes-Benz Intelligent Drive sees where they play.