Title	ADD POWER
Brand	VODAFONE
Product/Service	VODAFONE
Category	A13. COMMERCIAL PUBLIC SERVICES
Entrant Company	JUNG von MATT Hamburg, GERMANY
Advertising Agency	JUNG von MATT Hamburg, GERMANY
Production Company	RADICAL MEDIA Berlin, GERMANY
Production Company 2	TIME BASED ARTS London, UNITED KINGDOM
Production Company 3	WHITE HORSE MUSIC & AUDIOFORCE Hamburg, GERMANY

Name	Company	Position
Goetz Ulmer	Jung Von Matt AG	Chief Creative Officer
Thimoteus Wagner	Jung Von Matt AG	Chief Creative Officer
Andres Blumenthal	Jung Von Matt AG	Creative Director
Simon Hiebl	Jung Von Matt AG	Creative Director
Robert Ehlers	Jung Von Matt AG	Creative Director
Heiner Twenhaefel	Jung Von Matt AG	Copywriter
Pavel Bondarenko	Jung Von Matt AG	Art Director
Christoph Koehler	Jung Von Matt AG	Agency Producer
Sebastian Strasser	Radical Media Berlin	Director
Joost Van Geldern	Radical Media Berlin	Cinematographer
Yoann Lemoine	Radical Media Berlin	Composer
Andrew Brooks	Radical Media Berlin	Conceptionist
Matt Clark	Radical Media Berlin	Conceptionist
Paul Haertcastle	Radical Media Berlin	Editor
Gerrit Winterstein	White Horse Music	Music
Julia Kroemker	Jung Von Matt AG	Client Service Director
René Requardt	Jung Von Matt AG	Account Director

Brief Explanation

We needed a campaign that showed the power of the Vodafone network. But what we created became a bombshell in the commercial break: A TV spot that feels more like a fast-paced short movie. 66 seconds and not a single one wasted. With special effects equalling hollywood, a soundtrack that became an instant hit and the sweetest kitten in German television. All in all a whole lot of action and entertainment but still a slam dunk on the campaign's core message: Power comes with Vodafone!