Winners & Shortlists

DAILY DRAMA

TitleDAILY DRAMA
BrandGERMAN RAIL
Product/ServiceGERMAN RAIL
Category A09. TRAVEL, TRANSPORT & TOURISM, ENTERTAINMENT & LEISURE
Entrant Company OGILVY GERMANY Frankfurt, GERMANY
Advertising Agency OGILVY GERMANY Frankfurt, GERMANY
Production Company JO!SCHMID FILMPRODUKTION Berlin, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel Ogilvy Germany Chief Creative Officer
Peter Roemmelt Ogilvy Germany Executive Creative Director
Anna Beimel Ogilvy Germany Art Director
Roland Stauber Ogilvy Germany Account Management
Claudia Vaternahm Ogilvy Germany Agency Producer
Martin Schmid Jo!schmid Director
Toni Froschhammer Jo!schmid Editor
Michael Schmid/Tilman Clus Jo!schmid Film Producer
Mathias Schönigh Jo!schmid Dop Lighting Cameraman
Heiko Richard Jo!schmid Casting
Ulrich Klenke/Gabriele Handel/Jung/Peter Kraemer DB Mobility Logistics AG Advertiser's Supervisor
Roland Stauber Ogilvy Germany Account Management

Brief Explanation

The car does not bring out the best in people. On the contrary. It happens every day, in every city, on every road: drivers freak out. Because they are stuck in a traffic jam, because nothing moves anymore. Because everyone else can't drive. They swear, they insult, they scream, they bite the steering wheel. And one thing becomes clear: If you want drama, you take the car. If you want to arrive relaxedly you take the train.