Title	BUS
Brand	VOLKSWAGEN
Product/Service	FILM SPONSORSHIP
Category	A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES
Entrant Company	ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency	ADAM&EVEDDB London, UNITED KINGDOM
Media Agency	MEDIACOM London, UNITED KINGDOM
Production Company	THE MOB FILM COMPANY Manchester, UNITED KINGDOM

Name	Company	Position
Jeremy Craigen	ADAMANDEVEDDB	Global Executive Creative Director Of Volkswagen
Jonathan Hill	ADAMANDEVEDDB	Global Account Director
Nikki Lindman	ADAMANDEVEDDB	Copywriter/Art Director
Toby Brewer	ADAMANDEVEDDB	Copywriter/Art Director
Pamie Wikstrom	ADAMANDEVEDDB	Agency Producer
Matt Harris	ADAMANDEVEDDB	Account Director
Tom Trevelyan	ADAMANDEVEDDB	Account Manager
Will Grundy	ADAMANDEVEDDB	Planner
John Brocklehurst	The Mob Film Company	Producer
Paul Ws Anderson	The Mob Film Company	Director
Vern Nobles Jr	The Mob Film Company	Cinematographer
Bled Bujupi	The Mob Film Company	Editor
Chris Southwell	Unit	Sound Designer
Oliver Watts	Stanley's King Henry	Designer/Typographer
Simon Astbury	Unit	Colourist
Jon Berridge	Unit	Flame
Lloyd Francis	Unit	After Fx/Cinema 4d
Natalie Dickens	Felt Music	Executive Producer
Toby Bricheno	Felt Music	Composer
Ru Pope	Felt Music	Composer

Brief Explanation

Our creative aimed to make light of Volkswagen’s sponsorship relationship with cinemas, by acknowledging that sponsorship is the only way Volkswagen should ever be involved with movies. Volkswagens are fitted with safety features that stop drama from happening on the road. This is great for driving in real life, but if Volkswagen cars were actually starring in movies, their technology would ruin the drama. We created a campaign of 3 mini action movies, starring Volkswagens, to prove the point.