Title | EXPLOSION |
Brand | VOLKSWAGEN |
Product/Service | FILM SPONSORSHIP |
Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
Entrant Company
|
ADAM&EVEDDB London, UNITED KINGDOM
|
Advertising Agency
|
ADAM&EVEDDB London, UNITED KINGDOM
|
Media Agency
|
MEDIACOM London, UNITED KINGDOM
|
Production Company
|
THE MOB FILM COMPANY Manchester, UNITED KINGDOM
|
Credits
Jeremy Craigen |
ADAMANDEVEDDB |
Global Executive Creative Director Of Volkswagen |
Jonathan Hill |
ADAMANDEVEDDB |
Global Account Director |
Nikki Lindman |
ADAMANDEVEDDB |
Copywriter/Art Director |
Toby Brewer |
ADAMANDEVEDDB |
Copywriter/Art Director |
Pamie Wikstrom |
ADAMANDEVEDDB |
Agency Producer |
Matt Harris |
ADAMANDEVEDDB |
Account Director |
Tom Trevelyan |
ADAMANDEVEDDB |
Account Manager |
Will Grundy |
ADAMANDEVEDDB |
Planner |
John Brocklehurst |
The Mob Film Company |
Producer |
Paul Ws Anderson |
The Mob Film Company |
Director |
Vern Nobles Jr |
The Mob Film Company |
Cinematographer |
Bled Bujupi |
The Mob Film Company |
Editor |
Chris Southwell |
Unit |
Sound Designer |
Oliver Watts |
Stanley's King Henry |
Designer/Typographer |
Simon Astbury |
Unit |
Colourist |
Jon Berridge |
Unit |
Flame |
Lloyd Francis |
Unit |
After Fx/Cinema 4d |
Natalie Dickens |
Felt Music |
Executive Producer |
Toby Bricheno |
Felt Music |
Composer |
Ru Pope |
Felt Music |
Composer |
Brief Explanation
Our creative aimed to make light of Volkswagen’s sponsorship relationship with cinemas, by acknowledging that sponsorship is the only way Volkswagen should ever be involved with movies. Volkswagens are fitted with safety features that stop drama from happening on the road. This is great for driving in real life, but if Volkswagen cars were actually starring in movies, their technology would ruin the drama. We created a campaign of 3 mini action movies, starring Volkswagens, to prove the point.