Title	SORRY I SPENT IT ON MYSELF
Brand	HARVEY NICHOLS
Product/Service	RETAIL
Category	A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company	ADAM&EVEDDB London, UNITED KINGDOM
Advertising Agency	ADAM&EVEDDB London, UNITED KINGDOM
Media Agency	ROCKET London, UNITED KINGDOM
Production Company	OUTSIDER London, UNITED KINGDOM

Name	Company	Position
Ben Priest	ADAMANDEVEDDB	Executive Creative Director
Ben Tollett	ADAMANDEVEDDB	Executive Creative Director
Emer Stamp	ADAMANDEVEDDB	Executive Creative Director
Richard Brim	ADAMANDEVEDDB	Creative
Daniel Fisher	ADAMANDEVEDDB	Creative
Paul Billingsley	ADAMANDEVEDDB	Business Director
Jessica Lovell	ADAMANDEVEDDB	Planner
Kannayo Okolie	ADAMANDEVEDDB	Account Manager
Victoria Keenan	ADAMANDEVEDDB	Creative Producer
James Rouse	Outsider	Director
Benji Howell	Outsider	Producer
Bill Smedley	Work Post	Editor
Josh King	MPC	Post Producer
Factory	Factory	Sound Design/Mix
Alex Melman	Outsider	Cameraman

Brief Explanation

Christmas is all about giving, sharing and caring. But not at Harvey Nichols the UK’s leading luxury fashion retailer. It’s all about me, me, me. To help our customers out, we invented a new line of products for the festive season. The Sorry I Spent It On Myself Gift Collection. A range of budget presents that we created so people could spend less on others. And more on themselves. The range was available at all Harvey Nichols stores across the UK, as well as online. The commercial shows these gifts being given and the consequences that go with it.