| Title | THE BIG DAY |
| Brand | DANONE |
| Product/Service | ACTIMEL |
| Category |
A01. FOODS |
|
Entrant Company
|
Y&R PARIS, FRANCE
|
|
Advertising Agency
|
Y&R PARIS, FRANCE
|
|
Production Company
|
WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
|
Credits
| François Rillet/Amélie De Lacoste/Gian Maria Bruno/Nicolas Menard |
DANONE FRANCE |
|
| Vanessa Boueyres/Juliette Bentz/Marion Gautier/Falret |
YOUNG/RUBICAM PARIS |
|
| Pierrette Diaz |
YOUNG/RUBICAM PARIS |
Vp In Charge Of The Creation |
| Eric Esculier |
YOUNG/RUBICAM PARIS |
Artistic Director |
| Pierre/Philippe Sardon |
YOUNG/RUBICAM PARIS |
Copywriter |
| Katya Violi/Valérie Montiel |
THE SHOP |
Agency Tv Producer |
| Ivan Grbovic |
WANDA PRODUCTIONS |
Director |
| Claude Fayolle/Jérôme Denis |
WANDA PRODUCTIONS |
Executive Producer |
| Olivier Glandais |
ONE MORE |
Post Production |
| Thomas Couzinier/Vincent Nayrolles |
THE SHOP/KOUZ PRODUCTION |
Sound Director |
Brief Explanation
ACTIMEL
We came up with a simple idea: we wanted to establish that a morning without Actimel is a failed morning. The world could be separated in two: One with Actimel, and one without.
The creative insight behind the film is the importance of a morning, and that a whole life could be compromised if you fail this key-moment.