| Title | THE GAME SHOW |
| Brand | VRT |
| Product/Service | EÉN |
| Category |
A10. PUBLICATIONS & MEDIA |
|
Entrant Company
|
MAKE LEMONADE Herent, BELGIUM
|
|
Advertising Agency
|
MAKE LEMONADE Herent, BELGIUM
|
|
Production Company
|
CZAR Brussels, BELGIUM
|
Credits
| Willem Van Den Hoof |
Make Lemonade |
Creative Director |
| Han Van Den Hoof |
Make Lemanade |
Creative |
| Johan Van Oeckel |
Freelance |
Creative |
| Liesbeth De Vos |
Make Lemonade |
Account Manager |
| Sam Buyst |
Make Lemonade |
Agency Producer |
| Kenneth Mercken |
Czar |
Director |
| Eurydice Gysel |
Czar |
Executive Producer |
| Nele Carlier |
Czar |
Producer |
| Jelle Robeets |
Czar |
Producer |
| Sibylle De Backere |
VRT |
Marketing Co/Ordinator Vrt/Eén |
| Els Lagrou |
VRT |
Marketing Manager |
Brief Explanation
The daily programming of Eén (“One”) has become such a fixture in Belgian homes that the network is almost an extra family member. This insight led us to the baseline Eén van jullie (“One of you”).
To take that notion even further, we imagined what might happen if we were to take it literally.
The daily game show Blokken is hugely popular among elderly viewers. The combination of word games and puzzles keeps them vigilant and on the edge of their seats. Thankfully so, in the case of a grandson who’s too embarassed to ask about his allowance.
You can count on Eén.