| Title | THE NEWS |
| Brand | VRT |
| Product/Service | EÉN |
| Category |
A10. PUBLICATIONS & MEDIA |
|
Entrant Company
|
MAKE LEMONADE Herent, BELGIUM
|
|
Advertising Agency
|
MAKE LEMONADE Herent, BELGIUM
|
|
Production Company
|
CZAR Brussels, BELGIUM
|
Credits
| Willem Van Den Hoof |
Make Lemonade |
Creative Director |
| Han Van Den Hoof |
Make Lemanade |
Creative |
| Johan Van Oeckel |
Freelance |
Creative |
| Liesbeth De Vos |
Make Lemonade |
Account Manager |
| Sam Buyst |
Make Lemonade |
Agency Producer |
| Kenneth Mercken |
Czar |
Director |
| Eurydice Gysel |
Czar |
Executive Producer |
| Nele Carlier |
Czar |
Producer |
| Jelle Robeets |
Czar |
Producer |
| Sibylle De Backere |
VRT |
Marketing Co/Ordinator Vrt/Eén |
| Els Lagrou |
VRT |
Marketing Manager |
Brief Explanation
The daily programming of Eén (“One”) has become such a fixture in Belgian homes that the network is almost an extra family member. This insight led us to the baseline Eén van jullie (“One of you”).
To take that notion even further, we imagined what might happen if we were to take it literally.
The news on Eén has a solid reputation for objective and factual reporting. In this spot a news anchor intervenes in an all too recognizable household discussion to set the facts straight.
You can count on Eén.