| Title | LET'S BUILD |
| Brand | LEGO |
| Product/Service | TOYS |
| Category |
A09. TRAVEL, TRANSPORT & TOURISM, ENTERTAINMENT & LEISURE |
|
Entrant Company
|
WE ARE PI Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
WE ARE PI Amsterdam, THE NETHERLANDS
|
|
Media Agency
|
CARAT London, UNITED KINGDOM
|
|
Production Company
|
BARE FILMS London, UNITED KINGDOM
|
Credits
| Kathryn Marriot |
The LEGO Group |
Uk Brand Manager |
| Sara Riis/Carstensen |
The LEGO Group |
Global Senior Marketing Manager |
| Alex Bennett/Grant |
WE ARE Pi |
Strategy Director |
| Jamie Nami Kim |
WE ARE Pi |
Executive Producer |
| Rick Chant |
WE ARE Pi |
Creative Director |
| Barney Hobson |
WE ARE Pi |
Creative Director |
| Joanna Bailey |
Bare Films |
Director |
| Will Judge |
The Gentleman's Club |
Editor |
|
Glass Works Amsterdam |
|
| Vince Frates |
Warner Chappell Music |
Music |
|
Kaiser Sound Studios |
Sound Design |
Brief Explanation
Let’s Build is an emotional narrative built around a father and son realising the limitless creative potential offered by LEGO. The story is seen through the eyes of the child who sees dad not just as a father but also a teammate as they set out on a play adventure together.
Let's Build was LEGO’s first global brand campaign, developed to remind parents of the freedom of imagination LEGO still and always will provide whilst also promoting the creativity of play and bonding through building.