Title | NAJBOLJE JE PRED VAMA |
Brand | GAZPROM PETROL STATIONS |
Product/Service | PETROL STATIONS NETWORK |
Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
Entrant Company
|
SAATCHI & SAATCHI Belgrade, SERBIA
|
Advertising Agency
|
SAATCHI & SAATCHI Belgrade, SERBIA
|
Production Company
|
RED PRODUCTION Belgrade, SERBIA
|
Credits
Jim Weedon |
Red Production |
Director |
August Jackobson |
Red Production |
Director Of Photography |
Zarko Veljkovic |
Saatchi/Saatchi |
Creative Director |
Ana Zagar/Velickovic |
Saatchi/Saatchi Belgrade |
Regional Account Director |
Ivan Zornic |
Saatchi/Saatchi |
Agency Producer |
Milos Djukelic |
RED Production |
Owner/Executive Producer |
Ivana Panic |
RED Production |
Producer |
Ognjen Milosevic |
Self/Emplyed |
Composer/Sound Designer |
Tatjana Milnovic |
Saatchi/Saatchi |
Account Planning Director |
Nikola Zmajevic |
Saatchi/Saatchi Belgrade |
Copywriter |
Ivana Crnogorac |
Saatchi/Saatchi Belgrade |
Account Manager |
Brief Explanation
TVC opens with a young urban professional driving his car through a picturesque landscape. He catches a glimpse of a beautiful girl hitchhiking and stops to pick her up. It turns out she is traveling with two more companions. The driver is not too thrilled while the hitchhikers are having fun, but as time passes he thaws a bit. They make a stop at a Gazprom petrol station. While the car is getting tended to, they go inside, visiting the shop and restaurant. This is where they truly bond, as they enjoy the food, the atmosphere, outgoing staff and each other’s company. This is the place where everybody is free to show the best of themselves. The hitchhikers are about to continue their journey by bus and we see the man and the beautiful girl bidding farewell. He sits in his car and unwraps a piece of paper. It turns out the girl’s phone number is on it and his face breaks into a smile. He loosens his necktie and drives off with smile still on. He feels refreshed, reenergized and excited to be back on the road. Video closes with a shot of the Gazprom totem and petrol station.