Winners & Shortlists

NAJBOLJE JE PRED VAMA

TitleNAJBOLJE JE PRED VAMA
BrandGAZPROM PETROL STATIONS
Product/ServicePETROL STATIONS NETWORK
Category A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES
Entrant Company SAATCHI & SAATCHI Belgrade, SERBIA
Advertising Agency SAATCHI & SAATCHI Belgrade, SERBIA
Production Company RED PRODUCTION Belgrade, SERBIA
Credits
Name Company Position
Jim Weedon Red Production Director
August Jackobson Red Production Director Of Photography
Zarko Veljkovic Saatchi/Saatchi Creative Director
Ana Zagar/Velickovic Saatchi/Saatchi Belgrade Regional Account Director
Ivan Zornic Saatchi/Saatchi Agency Producer
Milos Djukelic RED Production Owner/Executive Producer
Ivana Panic RED Production Producer
Ognjen Milosevic Self/Emplyed Composer/Sound Designer
Tatjana Milnovic Saatchi/Saatchi Account Planning Director
Nikola Zmajevic Saatchi/Saatchi Belgrade Copywriter
Ivana Crnogorac Saatchi/Saatchi Belgrade Account Manager

Brief Explanation

TVC opens with a young urban professional driving his car through a picturesque landscape. He catches a glimpse of a beautiful girl hitchhiking and stops to pick her up. It turns out she is traveling with two more companions. The driver is not too thrilled while the hitchhikers are having fun, but as time passes he thaws a bit. They make a stop at a Gazprom petrol station. While the car is getting tended to, they go inside, visiting the shop and restaurant. This is where they truly bond, as they enjoy the food, the atmosphere, outgoing staff and each other’s company. This is the place where everybody is free to show the best of themselves. The hitchhikers are about to continue their journey by bus and we see the man and the beautiful girl bidding farewell. He sits in his car and unwraps a piece of paper. It turns out the girl’s phone number is on it and his face breaks into a smile. He loosens his necktie and drives off with smile still on. He feels refreshed, reenergized and excited to be back on the road. Video closes with a shot of the Gazprom totem and petrol station.