Title | DOORS |
Brand | FELIT |
Product/Service | NEW IKEA STORE |
Category |
A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS |
Entrant Company
|
MILK AGENCY Vilnius, LITHUANIA
|
Advertising Agency
|
MILK AGENCY Vilnius, LITHUANIA
|
Production Company
|
DANSU Vilnius, LITHUANIA
|
Credits
Rimantas Stanevicius |
MILK |
Executive Creative Director |
Marius Kneipferavicius |
MILK |
Art Director |
Antonio Bechtle |
MILK |
Copywriter |
Billy Pols |
DANSU |
Director |
Janis Eglitis |
DANSU |
Dop |
Andrey Dranik |
Freelancer |
Music |
Brief Explanation
IKEA presents us a poem called "Each time I open my door", which takes us through successive flashbacks to all the past places where the author lived before he actually managed to live in the place that he feels he deserves, after many years of efforts and mistakes. This final place is the one IKEA promises: a place that you can finally achieve, to make you proud of what you see now behind your door.