| Title | THE CASINO |
| Brand | RIKSGÄLDEN |
| Product/Service | PREMIUM BOND |
| Category |
A11. FINANCIAL PRODUCTS & SERVICES |
|
Entrant Company
|
HONESTY Stockholm, SWEDEN
|
|
Advertising Agency
|
HONESTY Stockholm, SWEDEN
|
|
Media Agency
|
MAXUS GLOBAL Stockholm, SWEDEN
|
|
Production Company
|
HONESTY PRODUCTION Stockholm, SWEDEN
|
Credits
| Martin Marklund |
Honesty AB |
Creative Director |
| Petrus Kukulski |
Honesty AB |
Creative Director |
| Emil Jonsson |
Honesty AB |
Art Director |
| Andreas Bergius |
Orbit Media |
Producer |
| Anders Olsson |
Honesty AB |
Editor |
| Marie Pohl |
Honesty AB |
Account Manager |
Brief Explanation
The film is about a couple sitting at a roulette table inside a casino. They lose all the money they have. The husband wants to leave, but the wife does not want to. She tells her husband that they should bet their house.
The advertisement is for people to understand that we no longer have to dare to win, because with Riksgäldens premium bonds, you can not lose. If you do not win, you get your money back.