| Title | THE STRONG MAN |
| Brand | RIKSGÄLDEN |
| Product/Service | PREMIUM BOND |
| Category |
A11. FINANCIAL PRODUCTS & SERVICES |
|
Entrant Company
|
HONESTY Stockholm, SWEDEN
|
|
Advertising Agency
|
HONESTY Stockholm, SWEDEN
|
|
Media Agency
|
MAXUS GLOBAL Stockholm, SWEDEN
|
|
Production Company
|
HONESTY PRODUCTION Stockholm, SWEDEN
|
Credits
| Petrus Kukuilski |
Honesty AB |
Creative Director |
| Martin Marklund |
Honesty AB |
Creative Director |
| Emil Jonson |
Honesty AB |
Art Director |
| Andreas Bergius |
Orbit Media |
Producer |
| Anders Olsson |
Honesty AB |
Editor |
| Marie Pohl |
Honesty AB |
Account Manager |
Brief Explanation
The film begins with one gets to see a boxing ring. The ring is a giant man who looks extremely dangerous. Next to him, there is a short man in a suit and holding up a big check with a million dollars to the man who wins over the giant. He asks for the contenders in the audience. Then rises a nerdy, short, glasses wearing dad and accepts the challenge. His son tries to pull him back, but dad says he needs the money. The film ends with his battle with the giant.
The advertisement is for people to understand that we no longer have to dare to win. With Rikdsgäldens premium bonds, you can not lose. If you do not win, you get your money back.