Winners & Shortlists

THE ODYSSEY

Bronze Eurobest
TitleTHE ODYSSEY
BrandHEINEKEN
Product/ServiceHEINEKEN
Category A02. DRINKS (ALCOHOLIC & NON-ALCOHOLIC)
Entrant Company WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Media Agency STARCOM MEDIAVEST GROUP Amsterdam, THE NETHERLANDS
Production Company MJZ LONDON, UNITED KINGDOM
Credits
Name Company Position
Mark Bernath/Eric Quennoy Wieden/Kennedy Amsterdam Executive Creative Directors
Thierry Albert/Faustin Claverie Wieden/Kennedy Amsterdam Creative Directors
Henrik Edelbring Wieden/Kennedy Amsterdam Art Director
Toby Moore Wieden/Kennedy Amsterdam Copywriter
Erik Verheijen/Elissa Singstock Wieden/Kennedy Amsterdam Broadcast Production
Nick Docherty Wieden/Kennedy Amsterdam Planner
Richard Oldfield Wieden/Kennedy Amsterdam Planner
Jordi Pont/Clare Pickens/Jorge Fesser/Elianne Vermeulen Wieden/Kennedy Amsterdam Account Management
Tom Kuntz MJZ London Director Director
Tim Maurice Jones/Florian Hoffmeister MJZ London Directors Of Photography
Suza Horvat MJZ London Producer Producer
Debbie Turner MJZ London Executive Producer
Russell Icke WHITEHOUSE POST LONDON Editor
Lisa Kenrick WHITEHOUSE POST LONDON Producer
Raja Sehgal GRAND CENTRAL SOUND STUDIOS Sound
Noriel Vilela/16 Toneladas Warner Chappel Music Inc./Chester Music Ltd Designer/Mixer/Music/Artist Title
Jay Bandish/Dave Fleet/Rachel Stones THE MILL Post Production
Gianluca Di Tondo/Sandrine Huijgen/Jules Macken/Dario Gargiulo Heineken Heineken Global Team
Kristen Robinson/James Miles/Renee Lee/Ben Williams Starcom Mediavest Group Media Agency

Brief Explanation

Since Heineken’s global Legends campaign made an entrance like no other, we’ve been introduced to several larger than life characters. The kind of men women want, and men want to be. Enter the Odyssey film. Tearing up the Legends rulebook, unexpectedly casting 20 different men to play the same character. Each with a legendary skill, each a legend in his own right. The Odyssey has beards, castaways, ships, tap-dancing; frankly it’s got something for everyone. Most importantly it proves that you don’t have to be legendary at everything to be a Legend. You just have to be legendary at something.