| Title | PLAY RUSSIAN |
| Brand | NIKE RUSSIA |
| Product/Service | NIKE |
| Category |
A05. CLOTHING, FOOTWEAR & ACCESSORIES |
|
Entrant Company
|
WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
|
|
Advertising Agency
|
WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
|
|
Production Company
|
IMPERIAL WOODPECKER Los Angeles, CA, USA
|
Credits
| Mark Bernath/Eric Quennoy |
Wieden/Kennedy Amsterdam |
Executive Creative Directors |
| Mike Farr/Pierre Janneau |
Wieden/Kennedy Amsterdam |
Creative Directors |
| Vasco Vicente |
Wieden/Kennedy Amsterdam |
Art Director |
| Evgeny Primachenko |
Wieden/Kennedy Amsterdam |
Copywriter |
| Erik Verheijen/Ross Plummer/Javier Perroud |
Wieden/Kennedy Amsterdam |
Broadcast Production |
| Ben Armistead |
Wieden/Kennedy Amsterdam |
Planner |
| Kirk Johnsen/Kathryn Addo/Mandy Wald |
Wieden/Kennedy Amsterdam |
Account Management |
| Maud Klarenbeek |
Wieden/Kennedy Amsterdam |
Art Buyer |
| Mark Zibert |
IMPERIAL WOODPECKER |
Director |
| Chris Soos |
IMPERIAL WOODPECKER |
Director Of Photography |
| Doug Halbert/Charlie Cocuzza/Andrew Travelstead |
IMPERIAL WOODPECKER |
Producers |
| Ilya Stewart |
HYPE PRODUCTIONS |
Executive Producer |
| Mark Paiva |
POSTER BOY |
Editor |
| Michelle Rich |
POSTER BOY |
Executive Producer |
| Raja Sehgal |
GRAND CENTRAL RECORDING STUDIOS/LONDON |
Sound Designer/Mixer |
| Butthole Surfers/Who Was In My Room Last Night |
Universal Music Group/Latino Buggerweil Music |
Music Artist/Title |
| X |
Massivemusic |
Additional Music Editing |
| Tim Phillips/Franck Lambertz/George K./Michael Wynd/Gerben Molenaar |
MPC/AMSTERDAM/LONDON |
Additional Music Editing |
| Ed Collin/Jesse Gordon Long |
Nike Europe |
Brand Comms Team |
| Massimo Giunco/Philip Jacobson |
Nike Russia |
Brand Comms Team |
Brief Explanation
As snow falls and temperatures plummet, the rest of the world might wrap up warm and hunker down by the fireside, but not Russia.
To launch Nike’s first ever winter campaign for the Russian market, we doffed our woolly hats to the athletes who defy the elements, throw snowballs in the face of common sense, and turn the white of winter into a canvas of sport. The athletes who "Play Russian".
The TVC introduces a pantheon of Russian athletes who turn winter into their playground: ice hockey player Alexander Ovechkin; long jumper Darya Klishina; footballer Alexander Kokorin; snowboarder Denis Leontyev; skateboarder Egor Kaldikov; and figure skater Adelina Sotnikova.
Showing the world how to embrace sport and to “Play Russian”, these local athletes encourage sportsmen and women at every level to go outside and push themselves to new limits. When the world shivers, Russia plays.