Title	THERE’S POWER IN EVERY GAME
Brand	THE COCA-COLA COMPANY
Product/Service	POWERADE
Category	A14. CORPORATE IMAGE
Entrant Company	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency	WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production Company	CAVIAR Los Angeles, USA

Name	Company	Position
Mark Bernath/Eric Quennoy	Wieden/Kennedy Amsterdam	Executive Creative Directors
Alvaro Sotomayor/Rosie Bardales	Wieden/Kennedy Amsterdam	Creative Directors
Mike Bond	Wieden/Kennedy Amsterdam	Art Director
Bernard Hunter	Wieden/Kennedy Amsterdam	Copywriter
Erik Verheijen/Tony Stearns/Lars Fabery De Jonge	Wieden/Kennedy Amsterdam	Broadcast Production
Ben Armistead	Wieden/Kennedy Amsterdam	Planner
Kirk Johnson	Wieden/Kennedy Amsterdam	Group Account Director
Courtney Trull	Wieden/Kennedy Amsterdam	Account Director
Alex Allcott	Wieden/Kennedy Amsterdam	Account Manager
Ag Rojas	CAVIAR LOS ANGELES	Director
Frederick Backar/Michael Ragan	CAVIAR LOS ANGELES	Directors Of Photography
Geoff Mclean/Michael Sagol/Jasper Thomlinson	CAVIAR LOS ANGELES	Producers
Russel Icke/Charlie Harvey	Whitehouse Post London	Editors
Alex Nicolls/Lee	WAVE AMSTERDAM	Sound Designer/Mixer
Victor Butzelaar/Nico Piano Composition	Record/Play	Music Artist/Title
Armand Weeresinghe	GLASSWORKS AMSTERDAM	Post Production Producer
Jonathan Mildenhall	The Coca/Cola Company	Senior Vice President/Integrated Marketing Content/Design Excellence
Brynn Bardacke	The Coca/Cola Company	Global Group Creative Director
Andra London	The Coca/Cola Company	Global Communications Manager
Rachel Holbrook	The Coca/Cola Company	Global Director/Film Production

Brief Explanation

This summer, all eyes will be on the World Cup. But what about the millions of other games being played around the globe? As an official sponsor, Powerade wants to remind young footballers that every game matters, no matter where it’s played. Part of a series celebrating these matches, ‘Nico’ tells the inspirational, true story of Nicolai Calabria, a boy born with only one leg but more determination than most teams put together. Crafted from genuine home video footage and new live action, the film follows Nico as he grows up and defies expectations to become a leading player.