| Title | LITTLE BOY |
| Brand | PON'S AUTOMOBIELHANDEL |
| Product/Service | VOLKSWAGEN GOLF |
| Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
|
Entrant Company
|
DDB & TRIBAL WORLDWIDE Amsterdam, THE NETHERLANDS
|
|
Advertising Agency
|
DDB & TRIBAL WORLDWIDE Amsterdam, THE NETHERLANDS
|
|
Media Agency
|
MEDIACOM NETHERLANDS Amsterdam, THE NETHERLANDS
|
|
Production Company
|
BONKERS Amsterdam, THE NETHERLANDS
|
Credits
| Joris Kuijpers |
DDB/Tribal Worldwide/Amsterdam |
Executive Creative Director |
| Dylan De Backer |
DDB/Tribal Worldwide/Amsterdam |
Executive Creative Director |
| Gijs Sluijters |
DDB/Tribal Worldwide/Amsterdam |
Creative/Concept |
| Joris Tol |
DDB/Tribal Worldwide/Amsterdam |
Creative/Concept |
| Yuka Kambayashi |
DDB/Tribal Worldwide/Amsterdam |
Agency Producer |
| Daniëlle Boskemper |
Ddb/Tribal Worldwide/Amsterdam |
Account Director |
| Jolijn De Haas |
Ddb/Tribal Worldwide/Amsterdam |
Account Manager |
| Jan Jinek |
Bonkers |
Producer |
| Saskia Kok |
Bonkers |
Producer |
| Vincent Lobelle |
Bonkers |
Director |
| Wouter Westendorp |
Bonkers |
D.o.p. |
| Teun Rietveld |
Teun Rietveld |
Editor |
| Taco Arts |
Taco Arts |
Editor |
| Hectic Electric |
Hectic Electric |
Post Production |
| The Ambassadors Sound |
The Ambassadors Sound |
Sound Design |
Brief Explanation
Inside every man, there is still a little boy waiting to get out.
In this commercial, we see a particularly enthusiastic driver in a new Golf: a little boy. On the way to the mall, his passenger is clearly less taken with the new car.
Imagine having one. A new Volkswagen.
The score for the film is Golden Earring’s song Radar Love, which was voted favourite on-the-road song.