Winners & Shortlists

KALLES IN LOS ANGELES

TitleKALLES IN LOS ANGELES
BrandORKLA FOODS
Product/ServiceKALLES KAVIAR
Category A01. FOODS
Entrant Company FORSMAN & BODENFORS Gothenburg, SWEDEN
Advertising Agency FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Agency OMD Stockholm, SWEDEN
Production Company ACNE PRODUCTION Stockholm, SWEDEN
Credits
Name Company Position
Ann Spennare/Bengtsson Forsman/Bodenfors Account Supervisor
Jenny Edvardsson Forsman/Bodenfors Account Manager
Lars Elfman Forsman/Bodenfors Art Director
Anders Hegerfors Forsman/Bodenfors Copywriter
Haymaker Haymaker Designer/Illustrator
Daniel Sjöstrand Forsman/Bodenfors Planner
Åsa Hammar Forsman Bodenfors Agency Producer
Nordisk Film/Short Cut Nordisk Film/Short Cut Post Production
Marcus Svanberg ACNE Production Director
Fredrik Skoglund ACNE Production Producer
Upright Music Upright Music Music
Petur Mogensen ACNE Production Executive Producer
Anders Jedenfors Anders Jedenfors D.o.p
Henning Mark Henning Mark Editor
Plop Plop Sound Design Arrangement

Brief Explanation

It should be easier to believe a company saying their product´s not so good rather than if they´re saying it´s just great, right? So that´s what we did? Sure, and the Swedish spread Kalles Kaviar actually tastes horrible. Unless your a Swede, that is, then it tastes great. Like they say, there are people only their mothers can love, and that´s kind of what we are saying about Kalles Kaviar in our easy to believe-ad.