| Title | NO HAND ZONE |
| Brand | MINI BRAND MANAGEMENT (BMW GROUP) |
| Product/Service | MINI |
| Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
|
Entrant Company
|
HEIMAT Berlin, GERMANY
|
|
Advertising Agency
|
HEIMAT Berlin, GERMANY
|
|
Production Company
|
SOUP FILMPRODUKTION Berlin, GERMANY
|
Credits
| Guido Heffels |
Heimat/Berlin |
Chief Creative Officer |
| Myles Lord |
Heimat/Berlin |
Managing Creative Director |
| Anthony Montagne |
Heimat/Berlin |
Conception |
| Axel Didon |
Heimat/Berlin |
Conception |
| Amarna Lips |
Heimat/Berlin |
Account Director |
| Andreas Mengele |
Heimat/Berlin |
Chief Strategy Officer |
| Matt Smukler |
Soup Film |
Director |
| Stuart Graham |
Soup Film |
Camera |
| Ulrika Åkerlind |
Soup Film |
Producer |
| Stephan Fruth |
Soup Film |
Executive Producer |
| Nils Landmark |
Soup Film |
Editor |
Brief Explanation
The “Passenger's guide to the MINI COUNTRYMAN” is a series of commercials which form an official guide from MINI for first-time passengers who may not yet be acquainted with the MINI COUNTRYMAN'S spacious interior and its impressive off-road handling skills.
The campaign was created to clearly differentiate the MINI COUNTRYMAN from other MINI models and bring the brand back to its British heritage.