Title	ACT AGAINST UGLINESS
Brand	HORNBACH
Product/Service	DIY HOME IMPROVEMENT SUPERSTORES
Category	A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company	HEIMAT Berlin, GERMANY
Advertising Agency	HEIMAT Berlin, GERMANY
Production Company	CZAR Berlin, GERMANY

Name	Company	Position
Guido Heffels	Heimat/Berlin	Cco
Matthias Von Bechtolsheim	Heimat/Berlin	Ceo
Maik Richter	Heimat/Berlin	Account Supervisor
Ramin Schmiedekampf	Heimat/Berlin	Creative Director
Frank Hose	Heimat/Berlin	Creative Director
Mirjam Kundt/Katja Gottfried/Marlon Fischer/Sophie Kearney	Heimat/Berlin	Copywriter
Marc Bieri/Gunther Osburg/Gun Aydemir	Heimat/Berlin	Copywriter
Susanna Fill/Kenzi Benabdallah	Heimat/Berlin	Art Director
Kerstin Heffels	Heimat/Berlin	Agency Producer
Christina Walke/Fabian Stein	Heimat/Berlin	Account Manager
Lionel Goldstein	CZAR	Director
Jan Finke	CZAR	Executive Producer
Boerge Heesemann	CZAR	Producer
Lieven Van Baelen	CZAR	Director Of Photography
Emmanuel Van Hove	CZAR	Editor
David Arnold	CZAR	Sound Design

Brief Explanation

Our campaign “ACT AGAINST UGLINESS” is designed to encourage people to carry out DIY projects. The TVC shows a group of people that operates guerrilla-style at night. They build DIY structures in a neighbourhood which have a direct impact on the people who live there. Their goal is to make places better and nicer. Because: If you are only surrounded by hideous things, you'll become hideous yourself one day.