Title	GOTHIC GIRL
Brand	HORNBACH
Product/Service	DIY HOME IMPROVEMENT SUPERSTORES
Category	A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company	HEIMAT Berlin, GERMANY
Advertising Agency	HEIMAT Berlin, GERMANY
Production Company	TRIGGER HAPPY PRODUCTIONS Berlin, GERMANY

Name	Company	Position
Guido Heffels	Heimat/Berlin	Chief Creative Officer
Ramin Schmiedekampf	Heimat/Berlin	Creative Director
Frank Hose	Heimat/Berlin	Creative Director
Matthias Von Bechtolsheim	Heimat/Berlin	Chief Executive Officer
Maik Richter	Heimat/Berlin	Account Supervisor
Christina Walke	Heimat/Berlin	Account Manager
Tim Holtkötter	Heimat/Berlin	Account Manager
Kerstin Heffels	Heimat/Berlin	Agency Producer
Stephan Vens	Trigger Happy Productions	Producer
Josefine Bothe	Trigger Happy Productions	Producer
Pep Bosch	Trigger Happy Productions	Director
Paco Femenia	Trigger Happy Productions	Camera
Marc Soria De Torre	Trigger Happy Productions	Editor
Charlotte Chadwick	Trigger Happy Productions	Styling
Antoni Saigi Abril "chupi"	Trigger Happy Productions	Music

Brief Explanation

We live in a world of texts, tweets, status updates and emails but we must not forget that there is a deeper form of communication and although it sounds like common wisdom: Actions speak louder than words. HORNBACH the German DIY store puts this message back on the map with their latest TVC „Gothic girl“. In a highly iconic way this spot tells the story of exclusion and heart breaking love. By merging their main message with an emotional criticism of the ignorance and intolerance of a society judging their members in a superficial way, HORNBACH hits the nail right on the head. And gives the viewer a literal call-to-action to stand up for their beliefs and express them – with a project!