| Title | PIGGY BANK |
| Brand | McDONALD´S |
| Product/Service | SANDWICH |
| Category |
A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS |
|
Entrant Company
|
HAVAS WORLDWIDE PARIS, FRANCE
|
|
Advertising Agency
|
HAVAS WORLDWIDE PARIS, FRANCE
|
|
Production Company
|
CARNIBIRD Paris, FRANCE
|
Credits
| Coffre Christophe |
Havas Paris |
Creative Director |
| Roussel Florian |
Havas Paris |
Art Director |
| Blanc Guillaume |
Havas Paris |
Copywriter |
| Meldener Virginie |
HAVAS PARIS |
Agency Tv Producer |
| Benoit Lozé |
Havas Paris |
Head Of Strategy |
Brief Explanation
This campaign is about the sandwich menu. The aim is to show that the amount of this menu is the same than the small change you can find in your blue jean or your piggy bank.