WELCOME TO THE X. EMBRACE THE UNKNOWN.
Title | WELCOME TO THE X. EMBRACE THE UNKNOWN. |
Brand | BMW GROUP |
Product/Service | BMW X4 |
Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
Production Company
|
RADICAL MEDIA Berlin, GERMANY
|
Production Company 2
|
TIME BASED ARTS London, UNITED KINGDOM
|
Production Company 3
|
PLAYDIS! Berlin, GERMANY
|
Credits
Alexander Schill |
Serviceplan |
Chief Creative Officer |
Maik Kaehler |
Serviceplan |
Executive Creative Director Worldwide |
Nikolaus Ronacher |
Serviceplan |
Creative Director |
Nina Puri |
Serviceplan |
Copywriter |
Angeliki Karnoupaki |
Serviceplan |
Copywriter |
Iliés Terki Hassaine |
Serviceplan |
Art Director |
Kristian Von Elm |
Serviceplan |
Account Supervisor |
Florian Klietz |
Serviceplan |
Account Supervisor |
Christine Kastens |
Freelancer |
Agency Producer |
Christoph Petzenhauser |
Radical Media |
Producer |
Sebastian Strasser |
Radical Media |
Director |
Linus Sandgren |
Freelancer |
Cinematographer |
Georg Von Dem Bussche |
Playdis! |
Music Producer |
Volker Meitz |
Playdis! |
Music Producer |
Felix Haaksman |
Playdis! |
Music Producer |
Nils Landmark |
Freelancer |
Editor |
Jens Hoffmann |
Serviceplan |
Management Supervisor |
Brief Explanation
The new BMW X4 shall continue the success story of the BMW X-models.
Sales of Sports Activity Coupés (SAC) are booming and BMW customers accept waiting times of up to one year to obtain their dream car. BMW's
SACs play an exceptional role in the market: They are founders of their segment and thus, pioneers in the automotive industry. The TVC has to be made accessible to all markets. Hence, the challenge lies in the development of a modular concept from which markets can extract and create their individual cuts and motifs.
With each X Model, BMW has a established a new, innovative segment in the industry, making every model a pioneer of its time. Our target group is driven by pioneering spirit. In the past, the pioneer was the discoverer, the explorer of unmapped countries, the inventor of new devices. Today’s pioneers go beyond discovering new worlds. They are open-minded, unconventional
and think outside the box. They question approved values and challenge the status quo. Their mindset is all about the big unknown and thus all about the X. They are truly X-Minded. The TVC takes us into the powerful world of one of those X-Minds.