| Title | GENESIS |
| Brand | BMW GROUP |
| Product/Service | BMWI8 |
| Category |
A07. CARS, OTHER VEHICLES, AUTO PRODUCTS & SERVICES |
|
Entrant Company
|
SERVICEPLAN Munich, GERMANY
|
|
Advertising Agency
|
SERVICEPLAN Munich, GERMANY
|
|
Production Company
|
ICONOCLAST Paris, FRANCE
|
|
Production Company 2
|
LIME STUDIOS Santa Monica, USA
|
|
Production Company 3
|
ROCK PAPER SCISSORS Santa Monica, USA
|
Credits
| Alexander Schill |
Serviceplan |
Chief Creative Officer |
| Maik Kaehler |
Serviceplan |
Executive Creative Director Worldwide |
| Nikolaus Ronacher |
Serviceplan |
Creative Director |
| Nina Puri |
Serviceplan |
Creative Director |
| Axel Schilling |
Serviceplan |
Creative Director |
| Florian Klietz |
Serviceplan |
Account Supervisor |
| Melanie Blankenburg |
Serviceplan |
Account Supervisor |
| Anne Hoffmann |
Serviceplan |
Agency Producer |
| Charles/Marie Anthonioz |
Iconoclast |
Executive Producer |
| Nicolas Lhermitte |
Iconoclast |
Executive Producer |
| Julien Lemaitre |
Iconoclast |
Producer |
| Gus Van Sant |
Gus Van Sant |
Director |
| Kasper Tuxen |
Kasper Tuxen |
Director Of Photography |
| Bc Smith |
Lime Studios |
Music |
| Alessandro Cortini |
Lime Studios |
Music |
| Sandra Niessen |
Serviceplan |
Head Of Production |
| Markus Noder |
Serviceplan |
Managing Partner International |
| Jens Hoffmann |
Serviceplan |
Management Supervisor |
Brief Explanation
This spot takes us on one of the most exciting journeys one can imagine: The journey from the impossible to the possible. It starts with the very first diffuse vision of the i8, passes through several stages of the car’s development: From questions, doubt and struggle to growing optimism, confidence and success ... finally leading us to the breathtaking realization of the i8. The genesis of the i8 leads from the diffuse darkness of the uncertainty to the bright light of a new era - embodied and voiced by the US-American actor Michael Pitt, well known from his role in Martin Scorcese’s award-winning TV series Boardwalk Empire.