Title | PERSEVERE |
Brand | MENZIS |
Product/Service | INSURANCE |
Category |
A11. FINANCIAL PRODUCTS & SERVICES |
Entrant Company
|
DDB & TRIBAL WORLDWIDE Amsterdam, THE NETHERLANDS
|
Advertising Agency
|
DDB & TRIBAL WORLDWIDE Amsterdam, THE NETHERLANDS
|
Media Agency
|
MINDSHARE Amsterdam, THE NETHERLANDS
|
Production Company
|
HAZAZAH Amsterdam, THE NETHERLANDS
|
Credits
Menno Schipper |
DDB/Tribal Worldwide/Amsterdam |
Creative Director |
Nils Taildeman |
DDB/Tribal Worldwide/Amsterdam |
Creative Director |
Stef Jongenelen |
DDB/Tribal Worldwide/Amsterdam |
Copywriter |
Yona Hümmels |
DDB/Tribal Worldwide/Amsterdam |
Art Director |
Yuka Kambayashi |
DDB/Tribal Worldwide/Amsterdam |
Agency Producer |
Linda De Graaff |
DDB/Tribal Worldwide/Amsterdam |
Client Service Director |
Manfred Bik |
DDB/Tribal Worldwide/Amsterdam |
Strategy Director |
Marike Wijnberg |
Stichting Menzis Beheer |
Team Manager Acquisition |
Maurice Van Dijk |
Stichting Menzis Beheer |
Brand Strategist |
Shaheen Hameedah Butt |
Hazazah Film/Photography |
Producer |
Bram Schouw |
Hazazah Film/Photography |
Director |
Gregg Telussa |
Hazazah Film/Photography |
D.o.p. |
Annelien Van Wijnbergen |
Kapsalon.tv |
Editor |
Kapsalon.tv |
Kapsalon.tv |
Editing Company |
Rutger Reinders |
Rutger Reinders |
Music |
Soundcircus Kees Kroot |
Soundcircus Kees Kroot |
Sound Company |
Crabsalad |
Crabsalad |
Post Production |
Brief Explanation
Menzis is a Dutch non-profit healthcare insurance company. They are known for their human approach. They try to recognize the person behind their clients and truly admire and support a person’s beauty and strength. Whether he or she is old or young, sick or healthy.
Menzis has a reputation for their human approach in advertising. However, in the last couple of years this was slowly fading. With the new campaign theme ‘Man, you’re so beautiful’ we have revived this. Among other things, the campaign consists of two TVCs in which we give a sincere ode to the beauty of man. Hopefully making people realize a bit more how beautiful they actually are.