Title	WHY WAIT UNTIL IT'S TOO LATE? - MARK
Brand	FUNERAL INSURANCE COMPANY DELA
Product/Service	DELA BRAND
Category	A11. FINANCIAL PRODUCTS & SERVICES
Entrant Company	OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
Advertising Agency	OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
Media Agency	MEDIAVALUE Eindhoven, THE NETHERLANDS
Production Company	WEFILM Amsterdam, THE NETHERLANDS

Name	Company	Position
Darre Van Dijk	Ogilvy And Amsterdam	Chief Creative Officer
Darre Van Dijk	Ogilvy And Amsterdam	Art Director
Zilla Smith	Ogilvy And Amsterdam	Account Manager
Cathalijn Van Hellenberg Hubar	Ogilvy And Amsterdam	Account Executive
Juriaan Van Berkel	Ogilvy And Amsterdam	Video Producer
Colin Tossijn	Ogilvy And Amsterdam	Designer
Brenda Bentz Van Den Berg	Ogilvy And Amsterdam	Agency Producer
Roel Welling	We Film	Director
Tobias Wilbrink	We Film	Producer
Joris Kerbosch	We Film	Dop Lighting Cameraman
Pelle Asselbergs	We Film	Editor
Guido Dieteren	Guido's Orchestra	Music
De Grot	Post Production
Darre Van Dijk	Ogilvy Amsterdam	Music
Martine Bond	Martine Bond	Singer/Songwriter
Patrick Muhren	Studio Arnold Muhren	Sound Engineer
John Broekx	Mediavalue	Media Manager
Marcel Bultman	Postoffice	Sound Engineer

Brief Explanation

Funeral Insurance Company DELA believes in a dignified farewell for everyone, but above all in being there for each other. The most beautiful words are often spoken when someone has passed away. But why wait until it's too late? Say something wonderful today. So we gave ordinary people a chance to say something wonderful to someone they really care about, today. We filmed their speeches with 6 hidden cameras and used this footage to develop extraordinary commercials, with real emotions. These touching stories were an extension of last year's award winning 'Why wait until it's too late?' campaign. But we went even further this year, by showing in-depth documentaries behind every story.