WHY WAIT UNTIL IT'S TOO LATE? - MARTINE
Title | WHY WAIT UNTIL IT'S TOO LATE? - MARTINE |
Brand | FUNERAL INSURANCE COMPANY DELA |
Product/Service | DELA BRAND |
Category |
A11. FINANCIAL PRODUCTS & SERVICES |
Entrant Company
|
OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
|
Advertising Agency
|
OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
|
Media Agency
|
MEDIAVALUE Eindhoven, THE NETHERLANDS
|
Production Company
|
WEFILM Amsterdam, THE NETHERLANDS
|
Credits
Darre Van Dijk |
Ogilvy And Mather Amsterdam |
Chief Creative Officer |
Darre Van Dijk |
Ogilvy And Mather Amsterdam |
Art Director |
Zilla Smith |
Ogilvy And Mather Amsterdam |
Account Manager |
Cathalijn Van Hellenberg Hubar |
Ogilvy And Mather Amsterdam |
Account Executive |
Juriaan Van Berkel |
Ogilvy And Mather Amsterdam |
Video Producer |
Colin Tossijn |
Ogilvy And Mather Amsterdam |
Designer |
Brenda Bentz Van Den Berg |
Ogilvy And Mather Amsterdam |
Agency Producer |
Roel Welling |
We Film |
Director |
Tobias Wilbrink |
We Film |
Producer |
Joris Kerbosch |
We Film |
Dop Lighting Cameraman |
Pelle Asselbergs |
We Film |
Editor |
Guido Dieteren |
Guido's Orchestra |
Music |
De Grot |
Post Production |
|
Darre Van Dijk |
Ogilvy And Mather Amsterdam |
Music |
Martine Bond |
Martine Bond |
Singer/Songwriter |
Patrick Muhren |
Studio Arnold Muhren |
Sound Engineer |
John Broekx |
Mediavalue |
Media Manager |
Marcel Bultman |
Postoffice |
Sound Engineer |
Brief Explanation
Funeral Insurance Company DELA believes in a dignified farewell for everyone, but above all in
being there for each other. The most beautiful words are often spoken when someone has
passed away. But why wait until it's too late? Say something wonderful today. So we gave
ordinary people a chance to say something wonderful to someone they really care about, today.
We filmed their speeches with 6 hidden cameras and used this footage to develop extraordinary
commercials, with real emotions.
These touching stories were an extension of last year's award winning 'Why wait until it's too
late?' campaign. But we went even further this year, by showing in-depth documentaries behind
every story.