| Title | SOUND ACCIDENT |
| Brand | AXA |
| Product/Service | BANK / INSURANCES |
| Category |
A11. FINANCIAL PRODUCTS & SERVICES |
|
Entrant Company
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Advertising Agency
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Media Agency
|
HAVAS MEDIA Puteaux, FRANCE
|
|
Production Company
|
WANDA PRODUCTIONS Saint-Denis La Plaine Cedex, FRANCE
|
Credits
| Paul Bennett/Selma El Rhezzali/Cecilia Gomez |
AXA |
Advertiser Supervisors |
| Frédéric Royer |
Publicis Conseil |
Creative Director |
| Christophe Paviot |
Publicis Conseil |
Copywriter |
| Fabien Chiaffrino |
Publicis Conseil |
Art Director |
| Magali Bergeroux |
Publicis Conseil |
Account Manager |
| Pierre Le Gall |
Publicis Conseil |
Account Manager |
| Camille Del/Boccio |
Publicis Conseil |
Account Manager |
| Pierre Marcus |
Prodigious |
Tv Producer |
| Benjamin Besnainou |
Prodigious |
Tv Producer |
| Clemens Hourrière |
Prodigious |
Sound Producer |
| Guillaume Le Guen |
Capitaine Plouf |
Sound Producer |
| Philippe André |
|
Director |
| Patrick Barbier |
|
Producer |
| Quentin Martin |
Prodigious |
Post/Production |
| David Ungaro |
|
Director Of Photography |
| Carlos Serrano |
Prodigious |
Business Affairs |
| Gadou Naudin |
|
Sound/Effects Engineersound/Effects Engineer |
Brief Explanation
To demonstrate the benefits of a third party car insurance, the ad will show an astonishing chain of accidents and the various human and financial consequences that could be caused by a skateboarder simply falling on the road...
A skateboarder is cruising along the pavement. He suddenly falls on the road right in front of a car, which heavily brakes. The young female driver stops just two meters away from the skateboarder. She closes her eyes, and we imagine all the things that could have happened, simply by a sequence of sounds and camera movements.
The skateboarder could have been catapulted into a pane of glass being carried by two workmen crossing the road.
A motorbiker taken by surprise could have swerved and ended up crashing through the window of a lighting shop.
The commotion could have frightened a dog, causing it to escape suddenly from its dog-sitter, causing a car to swerve.
The car could have then crashed into a scaffolding, which could have collapsed with an explosive bang.
But none of these things actually happened.
The young female driver opens her eyes again. The boy gets up. He is unhurt and sets off happily again on his skateboard.