Winners & Shortlists

TIGHT UNDERPANTS

TitleTIGHT UNDERPANTS
BrandALDI STORES
Product/ServiceCHAMPAGNE
Category A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company McCANN MANCHESTER, UNITED KINGDOM
Advertising Agency McCANN MANCHESTER, UNITED KINGDOM
Production Company BIG BUOY London, UNITED KINGDOM
Credits
Name Company Position
Dave Price Mccann Manchester Executive Creative Director
Neil Lancaster Mccann Manchester Creative Director
Abby Moore Mccann Manchester Tv Producer

Brief Explanation

Continuing the theme of comparing Aldi products with those of the famous name brands. The quality may be comparable, but the price points tell a different story. This ad has been running pre-Christmas. Shot in the classic style of a cologne or perfume ad, a devastatingly handsome model talks us through his preference of Champagnes – and clothing