Winners & Shortlists

CHOCOLATE REINDEER

TitleCHOCOLATE REINDEER
BrandALDI STORES
Product/ServiceCHAMPAGNE
Category A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company McCANN MANCHESTER, UNITED KINGDOM
Advertising Agency McCANN MANCHESTER, UNITED KINGDOM
Production Company BIG BUOY London, UNITED KINGDOM
Credits
Name Company Position
Dave Price Mccann Manchester Executive Creative Director
Neil Lancaster Mccann Manchester Creative Director
Abby Moore Mccann Manchester Tv Producer

Brief Explanation

Continuing the theme of comparing Aldi products with those of the famous name brands. The quality may be comparable, but the price points tell a different story. This ad here has been running pre-Christmas. A small boy decides to rearrange the contents of his sister’s Christmas Stocking. The chocolate reindeer, from Lindt and Aldi, go an unexpected journey.