Winners & Shortlists

BENCH

TitleBENCH
BrandALDI STORES
Product/ServiceGROCERIES
Category A08. RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company McCANN MANCHESTER, UNITED KINGDOM
Advertising Agency McCANN MANCHESTER, UNITED KINGDOM
Production Company KNUCKLEHEAD London, UNITED KINGDOM
Credits
Name Company Position
Dave Price Mccann Manchester Executive Creative Director
Neil Lancaster Mccann Manchester Creative Director
Abby Moore Mccann Manchester Tv Producer

Brief Explanation

Why do we put up with things that cost us far too much money - like supermarkets? They’re so expensive aren’t they? Let’s all swap to a better, to a cheaper supermarket. These adverts illustrate how nice it is to swap and the tingle it gives you. After which, there’s no swapping back.