Title	IF ONLY FOR A SECOND
Brand	MIMI FOUNDATION
Product/Service	CANCER SUPPORT AND WELLBEING CENTER
Category	B01. INTERNET FILM
Entrant Company	LEO BURNETT FRANCE Paris, FRANCE
Advertising Agency	LEO BURNETT FRANCE Paris, FRANCE
Production Company	PRODIGIOUS Paris, FRANCE

Name	Company	Position
Xavier Beauregard	Leo Burnett France	Creative Director
Stephane Gaubert	Leo Burnett France	Copywriter
Stephanie Thomasson	Leo Burnett France	Art Director
Cecile Balut	Leo Burnett France	Account Manager
Elise Ziri	Leo Burnett France	Account Manager
Vincent Dixon	Free Lance	Photographer
Coban Beutelstetter	Prodigious	Director
Elisabeth Boitte	Prodigious	Producer
Claire Sougy	Leo Burnett France	Art Buyer
Antoine Grujard	Prodigious	Agency Producer

Brief Explanation

“You know what I miss the most ? being carefree” (Katy.A diagnosed with cancer) Here is the sentence that inspired the «if only for a second» project. 20 cancer patients were invited to a studio. Their hair and makeup were done but they could not watch the transformation. A photograph immortalized the moment they opened their eyes. The surprise allowed them to forget the disease, if only for a second.