Title	MAM - MULTISCREEN ADVERTISING MANAGEMENT SYSTEM
Product/Service	MAM ADSTUDIO FACILIATES THE ENTIRE DISPLAY BANNER PRODUCTION PROCESS – FROM DESI
Category	A01. Innovation
Entrant Company	TUNNEL23 WERBEAGENTUR Vienna, AUSTRIA
Advertising Agency	TUNNEL23 WERBEAGENTUR Vienna, AUSTRIA

Name	Company	Position
Michael Katzlberger	TUNNEL23 Werbeagentur Gmbh	CEO
Markus Wildzeiss	TUNNEL23 Werbeagentur Gmbh	Programmer

The Brief

OBSTACLES IN ONLINE AND MOBILE MARKETING in 2014 nearly 90% of consumers media time is spent in front of a screen – a computer, smartphone, tablet or TV. Web designers are desperate and have to take a lot of hurdles, due to the technical complexity of producing multiscreen campaigns. The rise of HTML5 makes the creation of campaigns more complicated. AUSTRIA IS THE PERFECT TEST MARKET MAM is an Austrian product. Austria is regarded as perfect test market for mobile network companies. The target audience is 8 million in town and on the country side. The Mobile Coverage is one of the best in the world. That's why big global companies such as T -Mobile, Hutchison 3G and Orange have invested here. ABOUT MAM ADSTUDIO MAM facilitates the entire display banner production process - from designing to publishing. With MAM, designers can easily create stunning HTML5 rich media ads without any knowledge of coding. MAM makes ad building easier, faster and more efficient. With MAM advertisers will succeed in a multiscreen world. MAM has been successfully released in Austria and Switzerland. But we have a global approach. In 2015 the product will be launched on the US market.

INSTANT CREATION With MAM adstudio advertisers have access to dozens of easy-to-use HTML5 templates that are predefined. In a few steps, they can upload their creative assets, edit and preview them and send or implement it to the adserver of their choice. They are able to design amazing interactive ads with image and video for smartphone, tablet and desktop devices. SUPPORTED AD UNITS Advertisers can say farewell to animated GIF banners and reach out for the stars ;) MAM adstudio lets advertisers choose between a variety of display formats, including the most popular ones. Among them there are the IAB rising stars like billboard, filmstrip and mobile slider, but also the classics like halfpage ad, medium rectangle, video interstitial and some surprisingly cool formats like cube, autoplay video ads and many more. advertisers can create captivating and touch friendly multiscreen rich media ads in HTML5 for their brand clients in minutes. CAMPAIGN MANAGEMENT MAM helps advertisers to manage their campaigns so that their brand engages consumers across screens. It is possible to deliver high impact creatives and formats and edit them in real time. Or even update existing campaigns within seconds. Banners are editable even when they are published. The changes apply to all edited banners and partners using the ads straight away. EASY INTEGRATION WITH ADSERVERS Our ads work with most major campaign management platforms, like smart ad, DFP, adtech, adition, real media and others. FREE UPDATES One of the biggest USPs of MAM is our update policy - advertisers get our updates for free. This includes improvements of the administration system as well as hot new ad templates. If new and interesting ad formats hit the market, like for e.g. the rising stars we are flexible to integrate these in MAM adstudio in a very short time.

THE FUTURE OF MAM With MAM adstudio, we follow a long term strategy. Advertisers should concentrate on concept, design and creativity, not technique. For over 15 years we´ve been specialized on display marketing in all its facets. Exceptional Ads can be the key to advertisers online and mobile success.