Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Innovation
BRAIN TRIP: A VOYAGE INTO SURREALISM VIA YOUR BRAIN WAVES
CENTRAAL MUSEUM UTRECHT
THE INTERACTIVE INSTALLATION BRAIN TRIP: ON A VOYAGE INTO SURREALISM VIA YOUR BR
RHINOFLY Utrecht THE NETHERLANDS
Innovation
KITKAT: A BREAK FROM THE CAPTCHA
NESTLÉ
TO ENHANCE KITKAT'S POSITIONING AS A FUN AND INNOVATIVE BRAND BUILDING ON THE ID
ADLUDIO London UNITED KINGDOM
Innovation
THE RIGHT MUSIC: THE DESIGN OF BEATS MUSIC
BEATS MUSIC
MUSIC STREAMING SERVICE
R/GA London UNITED KINGDOM
Short List
GOOGLE OUTSIDE: A STORYTELLING PLATFORM
GOOGLE UK
LOCATION BASED DIGITAL BILLBOARDS
R/GA London UNITED KINGDOM
Short List
PAULIG MUKI: SMART COFFEE CUP
GUSTAV PAULIG
MUKI IS A TOTALLY NEW SOCIAL PLATFORM THAT WILL BRING AN ELEMENT OF SURPRISE TO
TBWA\HELSINKI FINLAND
Short List
PAY PER LAUGH
TEATRENEU
THE AIM WAS TO BREAK DOWN CONSUMERS’ RELUCTANCE TO CHOOSE A FORM OF LEISURE LIKE
THE CYRANOS McCANN Barcelona SPAIN
Grand Prix
SIGNSLATOR. IT’S NOT ONLY ABOUT TECHNOLOGY. IT’S ABOUT PEOPLE.
ANICOLS
SIGN LANGUAGE TOOL
TBWA\ESPAÑA Madrid SPAIN
Short List
MEGAFACES
MEGAFON
OLYMPIC PAVILION FOR MEGAFON, THE GENERAL PARTNER OF THE 2014 WINTER OLYMPIC AND
AXIS Moscow RUSSIA
Innovation
SPELL UP
GOOGLE
ONLINE SPELLING TOOL
GOOGLE CREATIVE LAB London UNITED KINGDOM
Short List
FEEL FLAVOUR: SONIC POSTER
SCHWARTZ
TO CONVEY THROUGH PRINTED MEDIA THE INTENSE EFFECT THAT HERBS AND SPICES HAVE ON
GREY LONDON UNITED KINGDOM
Short List