| Title | FLASHBACK |
| Brand | BERLIN TOURISMUS & KONGRESS |
| Product/Service | UNEXPECTED PROJECTIONS ON BERLIN WALL |
| Category |
A01. Innovation |
|
Entrant Company
|
BBDO BERLIN, GERMANY
|
|
Advertising Agency
|
BBDO BERLIN, GERMANY
|
Credits
| Wolfgang Schneider |
BBDO Germany Gmbh |
Chief Creative Officer |
| David Mously/Jan Harbeck |
BBDO Berlin Gmbh |
Creative Managing Directors |
| Max Millies/Marius Lohmann |
BBDO Berlin Gmbh |
Creative Directors |
| Nina Mendez/Christopher Brinkmann |
BBDO Berlin Gmbh |
Art Directors |
| Fabian Ruether |
BBDO Berlin Gmbh |
Junior Art Director |
| Max Millies/Lars Baldermann |
BBDO Berlin Gmbh |
Copywriters |
| Franzis Heusel |
BBDO Berlin Gmbh |
Managing Director |
| Mark Andree |
BBDO Berlin Gmbh |
Client Service Director |
| Maike Schröder |
BBDO Berlin Gmbh |
Group Account Director |
| Rebecca Sander |
BBDO Berlin Gmbh |
Junior Account Manager |
| Alexander Geier |
BBDO Berlin Gmbh |
Agency Producer |
| Steffen Gentis |
BBDO Germany Gmbh |
Chief Production Officer |
| Maya Iseli |
BBDO Berlin Gmbh |
Art Buyer |
| Maximilian Duwe |
|
Production/Producer/Director/Editor |
| Egon Riedel |
|
Music/Sound Design |
| Jan Single |
|
Voice Over |
| Frank Restle |
|
Director Of Photography |
|
Studio Funk Berlin |
Audio Production Company |
| Nadine Dyballa |
|
Producer |
The Brief
The Berlin wall is one of the most photographed landmarks worldwide. Thousands of tourists take photos of this historical place every day, but hardly anyone knows the dramatic history of the former border. So we used this attention to surprise Berlins visitors with a spectacular installation, that turned the last remaining sections of the Berlin wall into interactive billboards. This way we were able to create awareness for the city’s museums by getting tourists interested in the fascinating history of the Berlin Wall.
A innovative technology turned the last remaining sections of the wall into projection surfaces. The projections were invisible to the human eye. Only through the flash of cameras, historical images appeared on the tourist’s fotos and turned normal sightseeing-tours into thrilling time travels. So we let photographing tourists discover the exciting history of the former border by themselves. Thereby awakening their curiosity for Ber-lin’s historic past and inviting them to find out more in the city’s many museums.
Tourists from all over the world got stunning photographic souvenirs, many of which were uploaded on social networks like facebook, twitter and instagram. This way visitBerlin got a lot of attention and Berlin’s museums got a significant increase of visitors.