Title	COMMON INTEREST - TARGET VIEWERS' REAL-TIME INTERESTS
Brand	PEUGEOT FRANCE
Product/Service	PRE-ROLL CAMPAIGN THAT TARGETS AUDIENCES BASED ON TOPICS AND KEYWORDS CONTAINED
Category	A01. Innovation
Entrant Company	DYNADMIC Mougins, FRANCE
Advertising Agency	DYNADMIC Mougins, FRANCE
Advertising Agency 2	BETC Paris, FRANCE
Media Agency	HAVAS MEDIA Puteaux, FRANCE

Name	Company	Position
Olivia Padovani	PEUGEOT FRANCE	Digital
Fabrice Huve	HAVAS MEDIA FRANCE	Responsable De Pôle Tv Off/On
Florian Cuminal	BETC	Digital
Céline Gauthier/Darnis	Dynadmic	Partner And Head Of Sales
Camila Masetti	Dynadmic	CMO

The Brief

Friends and business partners for more than 10 years, Stéphane Bonjean (CEO) and Bruno Champion (CTO) share the same passion: disrupt the advertising landscape. After successful companies in the performance marketing industry, they have decided to gather a team of expert developers and revolutionize the online video industry. After a year, DynAdmic technology was born. Think of it as a mix between Shazam and Google adwords. DynAdmic’s audio recognition technology analyses the audio tracks of videos to understand and classify its content. Advertisers can then push their ads on videos talking about a specific subjects or even keywords contained in the video. For the first time online video targeting can be made according to the video’s content. By making the ad relevant to the consumer, DynAdmic enhances the viewers experience, which is translated into better engagement and higher campaign KPIs. DynAdmic’s technology is available and has run more than 600 campaigns since its launch in mid-2013.

The Problem The online video industry is in need of large volume of quality ad placements and a better way to target audiences without compromising user experience. Our Solution DynAdmic’s technology that can empower any player (brands, agencies, trading desks or DSPs) to access AdExchanges inventory accurately and safely. A context-targeting technology based on audio recognition that listens videos’ contents, analyzes sounds & semantics, extracts keywords and classifies the videos into categories and keywords. Advertisers can then target audiences based on their real-time interest or associate their brands to a specific content. A RedBull pre-roll can be placed before “extreme sports” content or videos about specific brands, celebrities or events. This allows for broad or very specific targeting. It is the most granular targeting technology up-to-date. Associating products and services to related content or sponsoring elements, increases ad relevancy thus enhancing engagement, viewer’s acceptance and overall online experience. The technology also guarantees the whole environment is brand-safe, including the video content itself. It identifies and discards all fake pre-rolls and videos containing cursing, violence, pornography and/or amateur content. DynAdmic analyzes more than 1 billion videos per day, identify more than 25 languages and speaks 11 of them. They are constantly developing new languages, enhancing processing capability and integrating other types of targeting such as climate targeting! Our targeting is unique and proprietary. We are the only company to rely on audio recognition to target online videos. It is not only a different technology but also a different approach in targeting. We target people’s real-time interests, what they are watching at that exact moment. No need to rely on erasable cookies or self-declared metadata any longer. DynAdmic was initially bootstrapped by its 2 co-founders and recently rose Series A funding of 3$ million from XAnge.

DynAdmic wants to solve the problem of targeting, quality and volume in the online video ad industry worldwide. The business scope for development is to solidify US and Latin America activities then head to Asia. New partnerships are also being created to enhance the publisher and client sides. A sale is not contemplated for now. Our technology influences the media in 2 ways: - For Media buyers: no need to buy “general audiences” just to make sure to hit your target. Media buying can effectively reach your niche audience. - For Creative directors: new targeting granularity allows for a better-tailored campaign that can relate to viewers like never before and allows for innumerous brand associations. Interesting Figures: More than 600 campaigns launched worldwide. More than 1 billion videos analyzed per day. Better user experience (relevancy without privacy invasion) Awesome campaign results: - Average CTR of 3.8% - Average Full Completion Rate of 82%