| Title | GET WELL KIT |
| Brand | SANOFI-AVENTIS GROUP |
| Product/Service | AN IPHONE CASE WHICH WORKS TOGETHER WITH AN APP, ENSURING YOUR WELL-BEING. |
| Category |
A01. Innovation |
|
Entrant Company
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GEOMETRY GLOBAL Moscow, RUSSIA
|
|
Advertising Agency
|
GEOMETRY GLOBAL Moscow, RUSSIA
|
Credits
| Andrew Ushakov |
Geometry Global |
Executive Creative Director |
| Elena Medvedeva |
Geometry Global |
Art Director |
| Vitaliy Rynskiy |
Geometry Global |
Digital Art Director |
| Darya Ushakova |
Geometry Global |
Copywriter |
| Elena Medvedeva |
Geometry Global |
Product Designer |
| Ilya Petrov |
Geometry Global |
Product Designer |
| Alexandra Istratova |
Geometry Global |
Packaging Designer |
| Dmitriy Sokolov |
Geometry Global |
3d Visualizer |
| Ekaterina Radkovskya |
Geometry Global |
Production Director |
| Maria Anufrieva |
Geometry Global |
Production Director |
| Daria Chuiko |
Geometry Global |
Digital Production Director |
| Anna Vasilyeva |
Geometry Global |
Studio Director |
| Ekaterina Vaganova |
Ogilvy Commonhealth |
Managing Director |
The Brief
Sanofi is a global pharmaceutical company that acts to respond to the healthcare needs of 7 billion people. Professionals at Sanofi realize that in today’s world, it is becoming more difficult to keep important things in mind, and when it comes to sparing attention, patients sacrifice their health for the sake of work issues, family etc. Therefore, Sanofi briefed the agency to create a tool that would minimize medication errors on the part of the patient. The solution is based on the facts that in today’s world people never forget their phones, and that there’s an app for everything. The agency used these two fact, and created a pill organizer that is always with the patient (because it’s worn on their phone), and an app, which helps them organize their pills intake. It will help people be more responsible regarding their medication process, and not miss a single pill.
The solution is based on the fact that in today’s world there’s one thing people dread forgetting - their phones. Also, it seems like there’s an app for everything. So the agency decided to combine these two - the fear of forgetting the phone and the mobile programming possibilities - and created a kit that consists of a pillbox that is always with the patient (because it’s worn on their phone), and an app, which would help them organize their pills intake. The Get Well Kit is aimed to help people be more responsible towards their medication process, and not miss a single pill – thus making them healthier. The fact that Sanofi has created such an integrated tool makes for an excellent media for their brand and message: this is this pharm company that knows what patients puts patients’ interests first.
Because the Get Well Kit is based on a worldwide spread insight – lack of time to remember all required pills – it has already gained worldwide recognition, with over 15,000 visits to the website, more than 75,000 views of product introduction, 1,800 app downloads and over 1,000 product pre-orders. There are large-scale orders from Thailand, Japan, Israel, France etc., which will result in the roll-out the culture of responsible pills intake to the entire world. Sanofi expects it to help in making the shift in patients’ minds towards their medications and always finish a prescribed course of treatment.