Title	SIGNSLATOR. IT’S NOT ONLY ABOUT TECHNOLOGY. IT’S ABOUT PEOPLE.
Brand	ANICOLS
Product/Service	SIGN LANGUAGE TOOL
Category	A01. Innovation
Entrant Company	TBWA\ESPAÑA Madrid, SPAIN
Advertising Agency	TBWA\ESPAÑA Madrid, SPAIN
Production Company	TACO DE PERRO MADRID, SPAIN

Name	Company	Position
Juan Sanchez	TBWA ESPAÑA	Chief Creative Officer
Guillermo Gines	TBWA ESPAÑA	Chief Creative Officer
Urtzi Iñurrita	TBWA ESPAÑA	Art Director
Inés Méndez	TBWA ESPAÑA	Copywriter
Irune Angulo	TBWA ESPAÑA	Producer
Salo Toledo	TBWA ESPAÑA	Producer
Mariluz Chamizo	TBWA ESPAÑA	Production Manager
Javier Burgueño	TBWA ESPAÑA	Digital Production Manager
Enrique Marín	TBWA ESPAÑA	Creative Programer
Noelia Meltzer	TBWA ESPAÑA	Digital Creative Director
Cristina Dávila	TBWA ESPAÑA	Creative Director

The Brief

There are lots of translators for every language. However, there aren’t online tools to learn Spanish sign language because of its own grammar, facial gestures etc. That’s the reason we developed a video-based online translator. Our resources were limited. Two developers worked for 750 hours to create a website and a mobile app and they keep updating both of them with new signs, spelling tools and other improvements.

This technology has been developed to help people’s communication with each other, no matter you are deaf or not. 12, 000 movie takes were shot, one per each word or sign. Then, the developers had to program a linguistic engine to relate each sign video with its own word and apply it on signslator.com and the smartphone app. There aren’t sign language translators with a real interpreter and real deaf language grammar. The only tools we found spelled every word with a CGI avatar.

Our goal is to spread Spanish sign language and to help hearing people that there are lots of people who use a different way of communication. This tools can be used as online learning platforms, that’s why we keep improving Signslator.