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A01 Innovation
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ENGAGING CUSTOMERS USING REAL TIME COMMUNICATION
YLEISRADIO (YLE) NATIONAL PUBLIC BROADCASTING COMPANY OF FINLAND / USING NEW APPROACH IN CONJUNCTION WITH NEWS ARTICLES & PRIME TIME TV SHOWS HAS I |
NINCHAT HELSINKI
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FINLAND |
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THE 3D ELEPHANT PETITION
WORLD ANIMAL PROTECTION / ANIMAL WELFARE ORGANIZATION |
FHV BBDO Amsterdam
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THE NETHERLANDS |
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BATMAN ARKHAM - THE JOKER'S JOB INTERVIEW
WARNER BROS INTERACTIVE / VIDEO GAME |
SID LEE Paris
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FRANCE |
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PAUSOMAT
VOLKSWAGEN NUTZFAHRZEUGE / VOLKSWAGEN COMMERCIAL VEHICLES |
GRABARZ & PARTNER Hamburg
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GERMANY |
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CHARGE UP FOR E-GOLF
VOLKSWAGEN NORWAY / GOLF |
TRY/APT/POL Oslo
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NORWAY |
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LIVING WITH LAG
UMEÅ ENERGI/UME.NET / BROADBAND LAG SIMULATION |
ANR BBDO Stockholm
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SWEDEN |
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TELE.RING
T-MOBILE / LINKING ONLINE SHOPPING BASKET TO TARGETED MARKETING VIDEOS |
TUNNEL23 WERBEAGENTUR Vienna
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AUSTRIA |
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PLAY IN THE SHADE
THE SWEDISH CANCER SOCIETY / CANCER PREVENTION |
VOLONTAIRE Stockholm
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SWEDEN |
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THE RUBENS HOUSE APP
THE RUBENS HOUSE / ENHANCED MUSEUM EXPERIENCE USING IBEACONS |
PROPHETS Antwerp
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BELGIUM |
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MINDPONG
THE BRAIN TUMOUR CHARITY / THE WORLD'S FIRST MIND-CONTROLLED, CANCER-BEATING GAME. |
M&C SAATCHI London
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UNITED KINGDOM |
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PAY PER LAUGH
TEATRENEU / THE AIM WAS TO BREAK DOWN CONSUMERS’ RELUCTANCE TO CHOOSE A FORM OF LEISURE LIKE |
THE CYRANOS McCANN Barcelona
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SPAIN |
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Grand Prix
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YOU ARE A POEM
SUOMISANAKIRJA.FI (FINNISHDICTIONARY.FI) / ONLINE DICTIONARY SERVICE |
McCANN Helsinki
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FINLAND |
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FEEL FLAVOUR: SONIC POSTER
SCHWARTZ / TO CONVEY THROUGH PRINTED MEDIA THE INTENSE EFFECT THAT HERBS AND SPICES HAVE ON |
GREY LONDON
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UNITED KINGDOM |
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Short List
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RADWENDE (CHANGE YOUR CITY FOR CYCLISTS)
SCHOLZ & VOLKMER / BIKE LANE TRACKING |
SCHOLZ & VOLKMER Wiesbaden
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GERMANY |
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GET WELL KIT
SANOFI-AVENTIS GROUP / AN IPHONE CASE WHICH WORKS TOGETHER WITH AN APP, ENSURING YOUR WELL-BEING. |
GEOMETRY GLOBAL Moscow
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RUSSIA |
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SAMSUNG SMART BIKE
SAMSUNG ELECTRONICS ITALY / SAMSUNG CONSUMER ELECTRONICS |
LEO BURNETT Milan
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ITALY |
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RAMPED
RHINOFLY IN COLLABORATION WITH UNIVERSITY OF APPLIED SCIENCES UTRECHT / THE INTERACTIVE SKATEPARK RAMPED: ANALOG SKATEBOARDING, AUGMENTED WITH DIGITAL E |
RHINOFLY Utrecht
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THE NETHERLANDS |
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BRUSHBUSTERS
PHILIPS / PHILIPS SONICARE FOR KIDS |
ACHTUNG! Amsterdam
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THE NETHERLANDS |
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COMMON INTEREST - TARGET VIEWERS' REAL-TIME INTERESTS
PEUGEOT FRANCE / PRE-ROLL CAMPAIGN THAT TARGETS AUDIENCES BASED ON TOPICS AND KEYWORDS CONTAINED |
DYNADMIC Mougins
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FRANCE |
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THE ANTIFOOT CAN
ORANGINA MISS O! / REMOTE CONTROL CAN |
FRED & FARID GROUP Paris
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FRANCE |
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#FUTURESELF
ORANGE / WHAT WILL THE WORLD BE LIKE IN 20 YEARS? MEET YOUR FUTURE-SELF TO FIND OUT! |
PUBLICIS CONSEIL Paris
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FRANCE |
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GABRIEL | A HEAT STROKE PROTECTION SYSTEM BY OPEL
OPEL BELGIUM / GABRIEL | A HEAT STROKE PROTECTION SYSTEM BY OPEL |
LDV UNITED Antwerp
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BELGIUM |
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KITKAT: A BREAK FROM THE CAPTCHA
NESTLÉ / TO ENHANCE KITKAT'S POSITIONING AS A FUN AND INNOVATIVE BRAND BUILDING ON THE ID |
ADLUDIO London
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UNITED KINGDOM |
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Innovation
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TWEETDISCO
MOBILCOM DEBITEL / TWEET CONTROLLED JUKE BOX |
STRG.DK Hamburg
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GERMANY |
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MBOARD PROJECT
MERCEDES-BENZ / CUSTOMISED SURFBOARD |
BBDO PORTUGAL Lisbon
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PORTUGAL |
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MEGAFACES
MEGAFON / OLYMPIC PAVILION FOR MEGAFON, THE GENERAL PARTNER OF THE 2014 WINTER OLYMPIC AND |
AXIS Moscow
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RUSSIA |
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Innovation
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FRUIT MATCH
McDONALD'S SWEDEN / McDONALD'S SMOOTHIES |
DDB STOCKHOLM
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SWEDEN |
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VOILA MA SUISSE
MAZDA (SUISSE) / CAR |
JWT/FABRIKANT Zurich
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SWITZERLAND |
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INSPIRATION CORRIDOR
KLEPIERRE / INTERACTIVE SHOPPING EXPERIENCE |
DIGITASLBI FRANCE Paris
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FRANCE |
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KIT KAT ANDROID
KIT KAT ANDROID / KIT KAT ANDROID PARTNERSHIP |
JWT LONDON
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UNITED KINGDOM |
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HACKING RICHTER
INTERACTIVE COLOGNE / AN INTERACTIVE COMPOSITION IN COLOGNE CATHEDRAL WHERE LIGHTING EFFECTS ON SMARTP |
DENKWERK Cologne
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GERMANY |
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IKEA PS 2014
IKEA / IKEA INSTAGRAM |
JSC INSTINCT Moscow
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RUSSIA |
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THE IKEA RGB BILLBOARD
IKEA / SHOW THAT IKEA OFFERS NOT ONLY FURNITURE BUT ALSO CLEVER SMALL-SPACE SOLUTIONS. |
THJNK Hamburg
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GERMANY |
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DOG POOKIES
HOV-HOV DOG BAKERY / THE ULTIMATE INNOVATION IN TERMS OF DOG FOOD - DELICOUS DOG COOKIES WHICH, ONCE |
MAYER McCANN Ljubljana
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SLOVENIA |
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HEINEKEN @WHERENEXT
HEINEKEN / SOCIAL LISTENING TOOL |
R/GA London
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UNITED KINGDOM |
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PAULIG MUKI: SMART COFFEE CUP
GUSTAV PAULIG / MUKI IS A TOTALLY NEW SOCIAL PLATFORM THAT WILL BRING AN ELEMENT OF SURPRISE TO |
TBWA\HELSINKI
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FINLAND |
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Short List
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GOOGLE OUTSIDE: A STORYTELLING PLATFORM
GOOGLE UK / LOCATION BASED DIGITAL BILLBOARDS |
R/GA London
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UNITED KINGDOM |
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Short List
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SPELL UP
GOOGLE / ONLINE SPELLING TOOL |
GOOGLE CREATIVE LAB London
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UNITED KINGDOM |
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Short List
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DEVART: ART MADE WITH CODE
GOOGLE / EXHIBITION |
GOOGLE CREATIVE LAB London
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UNITED KINGDOM |
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INTERRAIL MOBILE
GIE EURAIL GROUP / EUROPEAN CELLPHONE NETWORK |
HAVAS WORLDWIDE BRUSSELS
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BELGIUM |
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HOMELESSFONTS
FUNDACIÓ ARRELS / TO TAKE HAND-WRITTEN LETTERS WITH WHICH THE HOMELESS MAKE THEIR SIGNS AND MAKE N |
THE CYRANOS McCANN Barcelona
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SPAIN |
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AUDIO COFFEE
DELI STAR BAGEL & COFFEE / ROAD SAFETY CAMPAIGN USING AUDIO TECHNOLOGY |
SERVICEPLAN Munich
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GERMANY |
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BRAIN TRIP: A VOYAGE INTO SURREALISM VIA YOUR BRAIN WAVES
CENTRAAL MUSEUM UTRECHT / THE INTERACTIVE INSTALLATION BRAIN TRIP: ON A VOYAGE INTO SURREALISM VIA YOUR BR |
RHINOFLY Utrecht
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THE NETHERLANDS |
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Innovation
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FLASHBACK
BERLIN TOURISMUS & KONGRESS / UNEXPECTED PROJECTIONS ON BERLIN WALL |
BBDO BERLIN
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GERMANY |
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THE RIGHT MUSIC: THE DESIGN OF BEATS MUSIC
BEATS MUSIC / MUSIC STREAMING SERVICE |
R/GA London
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UNITED KINGDOM |
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Short List
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TEST DRIVE CUBE
AUDI / THE AUDI TEST DRIVE CUBE IS AN INNOVATIVE DEVICE TO GENERATE AUDI A8 TEST DRIVES |
PHILIPP UND KEUNTJE Hamburg
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GERMANY |
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AUDI UNITE
AUDI / COLLABORATIVE CAR INITIATIVE |
AUDI BUSINESS INNOVATION München
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GERMANY |
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THE RGB NEWS
ANTENA 1 / BLOOD DONATION |
GEOMETRY GLOBAL Bucharest
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ROMANIA |
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SIGNSLATOR. IT’S NOT ONLY ABOUT TECHNOLOGY. IT’S ABOUT PEOPLE.
ANICOLS / SIGN LANGUAGE TOOL |
TBWA\ESPAÑA Madrid
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SPAIN |
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Short List
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PAPERLESS
ACTIVOBANK / BANK ACCOUNT OPENING THROUGH TABLET |
ACTIVO BANK Oeiras
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PORTUGAL |
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