Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Innovation
PLAY IN THE SHADE
THE SWEDISH CANCER SOCIETY / CANCER PREVENTION
VOLONTAIRE Stockholm SWEDEN
MAM - MULTISCREEN ADVERTISING MANAGEMENT SYSTEM
/ MAM ADSTUDIO FACILIATES THE ENTIRE DISPLAY BANNER PRODUCTION PROCESS – FROM DESI
TUNNEL23 WERBEAGENTUR Vienna AUSTRIA
TELE.RING
T-MOBILE / LINKING ONLINE SHOPPING BASKET TO TARGETED MARKETING VIDEOS
TUNNEL23 WERBEAGENTUR Vienna AUSTRIA
CHARGE UP FOR E-GOLF
VOLKSWAGEN NORWAY / GOLF
TRY/APT/POL Oslo NORWAY
THE IKEA RGB BILLBOARD
IKEA / SHOW THAT IKEA OFFERS NOT ONLY FURNITURE BUT ALSO CLEVER SMALL-SPACE SOLUTIONS.
THJNK Hamburg GERMANY
HOMELESSFONTS
FUNDACIÓ ARRELS / TO TAKE HAND-WRITTEN LETTERS WITH WHICH THE HOMELESS MAKE THEIR SIGNS AND MAKE N
THE CYRANOS McCANN Barcelona SPAIN
PAY PER LAUGH
TEATRENEU / THE AIM WAS TO BREAK DOWN CONSUMERS’ RELUCTANCE TO CHOOSE A FORM OF LEISURE LIKE
THE CYRANOS McCANN Barcelona SPAIN
Grand Prix
CUBE COMPOSE
/ CREATING COMMERCIALS IN THE CLOUD
THE AMBASSADORS LAB Amsterdam THE NETHERLANDS
PAULIG MUKI: SMART COFFEE CUP
GUSTAV PAULIG / MUKI IS A TOTALLY NEW SOCIAL PLATFORM THAT WILL BRING AN ELEMENT OF SURPRISE TO
TBWA\HELSINKI FINLAND
Short List
SIGNSLATOR. IT’S NOT ONLY ABOUT TECHNOLOGY. IT’S ABOUT PEOPLE.
ANICOLS / SIGN LANGUAGE TOOL
TBWA\ESPAÑA Madrid SPAIN
Short List
TWEETDISCO
MOBILCOM DEBITEL / TWEET CONTROLLED JUKE BOX
STRG.DK Hamburg GERMANY
BATMAN ARKHAM - THE JOKER'S JOB INTERVIEW
WARNER BROS INTERACTIVE / VIDEO GAME
SID LEE Paris FRANCE
AUDIO COFFEE
DELI STAR BAGEL & COFFEE / ROAD SAFETY CAMPAIGN USING AUDIO TECHNOLOGY
SERVICEPLAN Munich GERMANY
RADWENDE (CHANGE YOUR CITY FOR CYCLISTS)
SCHOLZ & VOLKMER / BIKE LANE TRACKING
SCHOLZ & VOLKMER Wiesbaden GERMANY
RAMPED
RHINOFLY IN COLLABORATION WITH UNIVERSITY OF APPLIED SCIENCES UTRECHT / THE INTERACTIVE SKATEPARK RAMPED: ANALOG SKATEBOARDING, AUGMENTED WITH DIGITAL E
RHINOFLY Utrecht THE NETHERLANDS
BRAIN TRIP: A VOYAGE INTO SURREALISM VIA YOUR BRAIN WAVES
CENTRAAL MUSEUM UTRECHT / THE INTERACTIVE INSTALLATION BRAIN TRIP: ON A VOYAGE INTO SURREALISM VIA YOUR BR
RHINOFLY Utrecht THE NETHERLANDS
Innovation
GOOGLE OUTSIDE: A STORYTELLING PLATFORM
GOOGLE UK / LOCATION BASED DIGITAL BILLBOARDS
R/GA London UNITED KINGDOM
Short List
THE RIGHT MUSIC: THE DESIGN OF BEATS MUSIC
BEATS MUSIC / MUSIC STREAMING SERVICE
R/GA London UNITED KINGDOM
Short List
HEINEKEN @WHERENEXT
HEINEKEN / SOCIAL LISTENING TOOL
R/GA London UNITED KINGDOM
TOPRUN 2014
/ MOBILE GAMIFICATION, IBEACON BASED FITNESS BATTLE
PUBLICIS/PIXELPARK Hamburg GERMANY
#FUTURESELF
ORANGE / WHAT WILL THE WORLD BE LIKE IN 20 YEARS? MEET YOUR FUTURE-SELF TO FIND OUT!
PUBLICIS CONSEIL Paris FRANCE
THE RUBENS HOUSE APP
THE RUBENS HOUSE / ENHANCED MUSEUM EXPERIENCE USING IBEACONS
PROPHETS Antwerp BELGIUM
CALLTAG
/ CALLER ID APP
PRIME Stockholm SWEDEN
TEST DRIVE CUBE
AUDI / THE AUDI TEST DRIVE CUBE IS AN INNOVATIVE DEVICE TO GENERATE AUDI A8 TEST DRIVES
PHILIPP UND KEUNTJE Hamburg GERMANY
ENGAGING CUSTOMERS USING REAL TIME COMMUNICATION
YLEISRADIO (YLE) NATIONAL PUBLIC BROADCASTING COMPANY OF FINLAND / USING NEW APPROACH IN CONJUNCTION WITH NEWS ARTICLES & PRIME TIME TV SHOWS HAS I
NINCHAT HELSINKI FINLAND
AQUARD.IO - THE FIRST LIVE INTERACTIVE AQUARIUM
/ AQUARD.IO IS THE FIRST LIVE INTERACTIVE AQUARIUM THAT CAN ACCESSED AND MANAGED R
MINDWORKS Athens GREECE
YOU ARE A POEM
SUOMISANAKIRJA.FI (FINNISHDICTIONARY.FI) / ONLINE DICTIONARY SERVICE
McCANN Helsinki FINLAND
DOG POOKIES
HOV-HOV DOG BAKERY / THE ULTIMATE INNOVATION IN TERMS OF DOG FOOD - DELICOUS DOG COOKIES WHICH, ONCE
MAYER McCANN Ljubljana SLOVENIA
MINDPONG
THE BRAIN TUMOUR CHARITY / THE WORLD'S FIRST MIND-CONTROLLED, CANCER-BEATING GAME.
M&C SAATCHI London UNITED KINGDOM
SAMSUNG SMART BIKE
SAMSUNG ELECTRONICS ITALY / SAMSUNG CONSUMER ELECTRONICS
LEO BURNETT Milan ITALY
GABRIEL | A HEAT STROKE PROTECTION SYSTEM BY OPEL
OPEL BELGIUM / GABRIEL | A HEAT STROKE PROTECTION SYSTEM BY OPEL
LDV UNITED Antwerp BELGIUM
GOGOL MOGOL EGGS PACKAGING
/ EGG PACKAGING PROJECT WHICH COMBINES MARKETING IDEA AND INNOVATIVE TECHNOLOGICAL
KIAN BRAND AGENCY Novosibirsk RUSSIA
VOILA MA SUISSE
MAZDA (SUISSE) / CAR
JWT/FABRIKANT Zurich SWITZERLAND
KIT KAT ANDROID
KIT KAT ANDROID / KIT KAT ANDROID PARTNERSHIP
JWT LONDON UNITED KINGDOM
IKEA PS 2014
IKEA / IKEA INSTAGRAM
JSC INSTINCT Moscow RUSSIA
IDEA CLOUD
/ CLOUD BASED INTERNET BANKING/ACCOUNTING
IDEA BANK Warsaw POLAND
INTERRAIL MOBILE
GIE EURAIL GROUP / EUROPEAN CELLPHONE NETWORK
HAVAS WORLDWIDE BRUSSELS BELGIUM
FEEL FLAVOUR: SONIC POSTER
SCHWARTZ / TO CONVEY THROUGH PRINTED MEDIA THE INTENSE EFFECT THAT HERBS AND SPICES HAVE ON
GREY LONDON UNITED KINGDOM
Short List
PAUSOMAT
VOLKSWAGEN NUTZFAHRZEUGE / VOLKSWAGEN COMMERCIAL VEHICLES
GRABARZ & PARTNER Hamburg GERMANY
SPELL UP
GOOGLE / ONLINE SPELLING TOOL
GOOGLE CREATIVE LAB London UNITED KINGDOM
Short List
DEVART: ART MADE WITH CODE
GOOGLE / EXHIBITION
GOOGLE CREATIVE LAB London UNITED KINGDOM
THE RGB NEWS
ANTENA 1 / BLOOD DONATION
GEOMETRY GLOBAL Bucharest ROMANIA
GET WELL KIT
SANOFI-AVENTIS GROUP / AN IPHONE CASE WHICH WORKS TOGETHER WITH AN APP, ENSURING YOUR WELL-BEING.
GEOMETRY GLOBAL Moscow RUSSIA
THE ANTIFOOT CAN
ORANGINA MISS O! / REMOTE CONTROL CAN
FRED & FARID GROUP Paris FRANCE
THE 3D ELEPHANT PETITION
WORLD ANIMAL PROTECTION / ANIMAL WELFARE ORGANIZATION
FHV BBDO Amsterdam THE NETHERLANDS
COMMON INTEREST - TARGET VIEWERS' REAL-TIME INTERESTS
PEUGEOT FRANCE / PRE-ROLL CAMPAIGN THAT TARGETS AUDIENCES BASED ON TOPICS AND KEYWORDS CONTAINED
DYNADMIC Mougins FRANCE
DOREMUS NETWORK ANALYSIS
/ PROPRIETARY NETWORK ANALYSIS AND COMMUNICATIONS PLANNING SOFTWARE
DOREMUS London UNITED KINGDOM
INSPIRATION CORRIDOR
KLEPIERRE / INTERACTIVE SHOPPING EXPERIENCE
DIGITASLBI FRANCE Paris FRANCE
TEYE
/ TEYE IS A VOICE-CONTROLLED VOIP TELEPHONE WITH AN INTERFACE CONSISTING OF AN ABS
DENKWERK Cologne GERMANY
HACKING RICHTER
INTERACTIVE COLOGNE / AN INTERACTIVE COMPOSITION IN COLOGNE CATHEDRAL WHERE LIGHTING EFFECTS ON SMARTP
DENKWERK Cologne GERMANY