Winners & Shortlists

BLOWING IN THE WIND

Silver Eurobest

Case Film

Presentation Board

TitleBLOWING IN THE WIND
BrandAPOTEK HJÄRTAT
Product/ServiceAPOLOSOPHY
Category D07. DIGITAL SCREENS
Entrant Company ÅKESTAM HOLST Stockholm, SWEDEN
Advertising Agency ÅKESTAM HOLST Stockholm, SWEDEN
Media Agency STARCOM MEDIAVEST GROUP Stockholm, SWEDEN
Production Company STOPP/FAMILY Stockholm, SWEDEN
Credits
Name Company Position
Andreas Ullenius Åkestam Holst Creative Director
Lars Baecklund Åkestam Holst Art Director
Mariette Glodeck Åkestam Holst Copywriter
Sara Clewemar Åkestam Holst Account Director
Jennie Strinnhed Åkestam Holst Account Manager
Sofia Swedenborg Åkestam Holst Digital Producer
Patrik Karlsson Åkestam Holst Planner
Lotta Person Åkestam Holst Graphic Designer
Jens Sjöbergh Åkestam Holst Graphic Designer
Nisse Axman Åkestam Holst Motion Designer
Anne/Lie Karl Åkestam Holst Studio Assistant
Elisabeth Frang Söderberg Agentur Photography
Fredrik Kullberg Apotek Hjärtat Advertiser Supervisor

English Translation of Main Headlines

We fitted digital screens on the subway platform and added ultrasonic sensors that reacted to trains arriving at the station. This made it possible to create the illusion of a woman's hair blowing in the wind from the turbulence caused by the trains.