Winners & Shortlists
Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A04 HOME APPLIANCES & FURNISHINGS, ELECTRONICS & AUDIO-VISUAL
SALMON
ZWILLING J. A. HENCKELS
KITCHEN KNIVES
HEREZIE Paris FRANCE
Bronze
WATERMELON
ZWILLING J. A. HENCKELS
KITCHEN KNIVES
HEREZIE Paris FRANCE
Bronze
CHEESE
ZWILLING J. A. HENCKELS
KITCHEN KNIVES
HEREZIE Paris FRANCE
Bronze
A05 COSMETICS, BEAUTY, TOILETRIES AND PHARMACY
MEET THE PARENTS
CORPORATIVO L’ORÉAL MÉXICO
RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Short List
JOB INTERVIEW
CORPORATIVO L’ORÉAL MÉXICO
RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Short List
A06 CLOTHING, FOOTWEAR & ACCESSORIES
EARN THEM
ADIDAS
ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
Short List
A07 MISCELLANEOUS
NORBERT
MARS
PEDIGREE
BBDO BERLIN GERMANY
Silver
WILSON
MARS
PEDIGREE
BBDO BERLIN GERMANY
Silver
SANDRA
MARS
PEDIGREE
BBDO BERLIN GERMANY
Silver
A08 CARS & AUTOMOTIVE SERVICES
RESTAURANT
DAIMLER MBVD
SMART FORTWO
BBDO BERLIN GERMANY
Short List
ENTRY
DAIMLER MBVD
SMART FORTWO
BBDO BERLIN GERMANY
Short List
PURSE
DAIMLER MBVD
SMART FORTWO
BBDO BERLIN GERMANY
Short List
JURY
VOLKSWAGEN
PARK ASSIST
DDB GROUP GERMANY Berlin GERMANY
Silver
GRANDSTAND
VOLKSWAGEN
PARK ASSIST
DDB GROUP GERMANY Berlin GERMANY
Silver
A09 RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
ANIMALS
McDONALD'S
McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Short List
MUSIC
McDONALD'S
McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Short List
RACE
McDONALD'S
McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Short List
BUBBLES
McDONALD'S
McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Bronze
CACTUS
McDONALD'S
McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Bronze
FIREWORKS
McDONALD'S
McDONALD'S COFFEE
DDB GROUP GERMANY Berlin GERMANY
Bronze
SHIRT
HARVEY NICHOLS
SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Bronze
BIKINI
HARVEY NICHOLS
SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Bronze
SHOES
HARVEY NICHOLS
SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Bronze
DRESS
HARVEY NICHOLS
SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Bronze
A10 TRAVEL, TRANSPORT & TOURISM, ENTERTAINMENT & LEISURE
NOTRE DAME DE PARIS
MUSEUM NATIONAL D'HISTOIRE NATURELLE
PARC ZOOLOGIQUE DE PARIS
PUBLICIS CONSEIL Paris FRANCE
Bronze
JARDIN DES TUILERIES
MUSEUM NATIONAL D'HISTOIRE NATURELLE
PARC ZOOLOGIQUE DE PARIS
PUBLICIS CONSEIL Paris FRANCE
Bronze
QUARTIER LATIN
MUSEUM NATIONAL D'HISTOIRE NATURELLE
PARC ZOOLOGIQUE DE PARIS
PUBLICIS CONSEIL Paris FRANCE
Bronze
JARDINS DU LOUVRE
MUSEUM NATIONAL D'HISTOIRE NATURELLE
PARC ZOOLOGIQUE DE PARIS
PUBLICIS CONSEIL Paris FRANCE
Bronze
A11 PUBLICATIONS & MEDIA
FAST&FURIOUS
CANAL+
CANAL+
BETC Paris FRANCE
Short List
MAN OF STEEL
CANAL+
CANAL+
BETC Paris FRANCE
Short List
GRAVITY
CANAL+
CANAL+
BETC Paris FRANCE
Short List
A16 PUBLIC SERVICE MESSAGES & CHARITIES
WINK
INNOCENCE EN DANGER
CHILD INTERNET SAFETY AWARENESS
ROSAPARK Paris FRANCE
Silver
KISS
INNOCENCE EN DANGER
CHILD INTERNET SAFETY AWARENESS
ROSAPARK Paris FRANCE
Short List
B01 FOODS
BOTTLE
FROMAGERIES BEL
MINI BABYBEL
Y&R PARIS FRANCE
Bronze
JUG
FROMAGERIES BEL
MINI BABYBEL
Y&R PARIS FRANCE
Bronze
PACK
FROMAGERIES BEL
MINI BABYBEL
Y&R PARIS FRANCE
Bronze
B04 HOME APPLIANCES & FURNISHINGS, ELECTRONICS & AUDIO-VISUAL
SAILOR/NURSE/KISS
LEICA CAMERA
100 YEARS OF LEICA PHOTOGRAPHY
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Gold
NAPALM/GIRL/ROAD
LEICA CAMERA
100 YEARS OF LEICA PHOTOGRAPHY
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Gold
CHANCELLOR/KNEE/WREATH
LEICA CAMERA
100 YEARS OF LEICA PHOTOGRAPHY
GEOMETRY GLOBAL GERMANY Berlin GERMANY
Gold
B05 COSMETICS, BEAUTY, TOILETRIES AND PHARMACY
MEET THE PARENTS
CORPORATIVO L’ORÉAL MÉXICO
RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Bronze
JOB INTERVIEW
CORPORATIVO L’ORÉAL MÉXICO
RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Bronze
BABYSITTER
CORPORATIVO L’ORÉAL MÉXICO
RADIANCE CAFFEINE EYE ROLL-ON FOR MEN
PUBLICIS COMMUNICATIONS SCHWEIZ Zürich SWITZERLAND
Bronze
B06 CLOTHING, FOOTWEAR & ACCESSORIES
SUBWAY
RAY-BAN
RAY-BAN
MARCEL Paris FRANCE
Short List
COP
RAY-BAN
RAY-BAN
MARCEL Paris FRANCE
Silver
MOSHPIT
RAY-BAN
RAY-BAN
MARCEL Paris FRANCE
Short List
B08 CARS & AUTOMOTIVE SERVICES
BARBERSHOP
MERCEDES-BENZ
SMART
CONTRAPUNTO BBDO Madrid SPAIN
Short List
COFFEE SHOP
MERCEDES-BENZ
SMART
CONTRAPUNTO BBDO Madrid SPAIN
Short List
BALL & GARAGE
AUDI
PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
Short List
DOG & WALL
AUDI
PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
Short List
HYDRANT & TRANSPORTER
AUDI
PARKING SYSTEM ADVANCED WITH REVERSING CAMERA
THJNK Hamburg GERMANY
Short List
B09 RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
SHIRT
HARVEY NICHOLS
SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Short List
BIKINI
HARVEY NICHOLS
SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Short List
SHOES
HARVEY NICHOLS
SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Short List
DRESS
HARVEY NICHOLS
SPRING/SUMMER 14 SALE
ADAM&EVEDDB London UNITED KINGDOM
Short List
CHRISTMAS LUNCH
HARVEY NICHOLS
HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
WIREWOOL
HARVEY NICHOLS
HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
GRAVEL
HARVEY NICHOLS
HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
TOOTHBRUSH
HARVEY NICHOLS
HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
SINK PLUG
HARVEY NICHOLS
HARVEY NICHOLS
ADAM&EVEDDB London UNITED KINGDOM
Gold
B10 TRAVEL, TRANSPORT & TOURISM, ENTERTAINMENT & LEISURE
STREET
MANFROTTO DISTRIBUTION
CAMERA BAGS
OGILVY GERMANY Frankfurt GERMANY
Short List
ROCK
MANFROTTO DISTRIBUTION
CAMERA BAGS
OGILVY GERMANY Frankfurt GERMANY
Short List
B11 PUBLICATIONS & MEDIA
UMBRELLA
LANGENSCHEIDT & CO.
LANGENSCHEIDT TRANSLATION DICTIONARIES
GREY DUSSELDORF GERMANY
Bronze
FLOWER
LANGENSCHEIDT & CO.
LANGENSCHEIDT TRANSLATION DICTIONARIES
GREY DUSSELDORF GERMANY
Bronze
CAR
LANGENSCHEIDT & CO.
LANGENSCHEIDT TRANSLATION DICTIONARIES
GREY DUSSELDORF GERMANY
Bronze
BRANSON
NEWS UK
THE SUNDAY TIMES
GREY LONDON UNITED KINGDOM
Short List
ELTON
NEWS UK
THE SUNDAY TIMES
GREY LONDON UNITED KINGDOM
Short List
COWELL
NEWS UK
THE SUNDAY TIMES
GREY LONDON UNITED KINGDOM
Short List
B14 COMMERCIAL PUBLIC SERVICES
BLUES
POPAKADEMIE BADEN-WÜRTTEMBERG
MUSIC EDUCATION
DDB GERMANY DÜSSELDORF GERMANY
Silver
RAPSONG
POPAKADEMIE BADEN-WÜRTTEMBERG
MUSIC EDUCATION
DDB GERMANY DÜSSELDORF GERMANY
Silver
ROCKSONG
POPAKADEMIE BADEN-WÜRTTEMBERG
MUSIC EDUCATION
DDB GERMANY DÜSSELDORF GERMANY
Silver
B15 CORPORATE IMAGE
FORK
PHD BIKES
HARLEY DAVIDSON
Y&R PRAGUE CZECH REPUBLIC
Bronze
EXHAUST
PHD BIKES
HARLEY DAVIDSON
Y&R PRAGUE CZECH REPUBLIC
Bronze
KICKSTARTER
PHD BIKES
HARLEY DAVIDSON
Y&R PRAGUE CZECH REPUBLIC
Bronze
B16 PUBLIC SERVICE MESSAGES & CHARITIES
ASSAD
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM)
HUMAN RIGHTS ORGANISATION
SERVICEPLAN Munich GERMANY
Short List
KIM JONG-UN
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM)
HUMAN RIGHTS ORGANISATION
SERVICEPLAN Munich GERMANY
Short List
MUGABE
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM)
HUMAN RIGHTS ORGANISATION
SERVICEPLAN Munich GERMANY
Short List
C01 ADAPTED BILLBOARDS AND OUTDOOR POSTERS
PINK
OBI & CO. DEUTSCHLAND
DIY STORE
JUNG von MATT Hamburg GERMANY
Gold
WHITE
OBI & CO. DEUTSCHLAND
DIY STORE
JUNG von MATT Hamburg GERMANY
Gold
YELLOW
OBI & CO. DEUTSCHLAND
DIY STORE
JUNG von MATT Hamburg GERMANY
Gold
GREEN
OBI & CO. DEUTSCHLAND
DIY STORE
JUNG von MATT Hamburg GERMANY
Gold
THE IKEA RGB BILLBOARD
IKEA
IKEA
THJNK Hamburg GERMANY
Silver
A HAIR-RAISING MESSAGE
BARNCANCERFONDEN
NON PROFIT-ORGANIZATION
GARBERGS Stockholm SWEDEN
Bronze
NO INTERRUPTIONS 1
TELECLUB
PAY TV
Y&R GROUP SWITZERLAND Zürich SWITZERLAND
Short List
NO INTERRUPTIONS 2
TELECLUB
PAY TV
Y&R GROUP SWITZERLAND Zürich SWITZERLAND
Short List
NO INTERRUPTIONS 3
TELECLUB
PAY TV
Y&R GROUP SWITZERLAND Zürich SWITZERLAND
Short List
NO INTERRUPTIONS 4
TELECLUB
PAY TV
Y&R GROUP SWITZERLAND Zürich SWITZERLAND
Short List
D01 NON-STANDARD INDOOR ADVERTISING
IF ONLY FOR A SECOND
MIMI FOUNDATION
CANCER SUPPORT AND WELLBEING CENTER
LEO BURNETT FRANCE Paris FRANCE
Bronze
D03 SPECIAL BUILD
MINI KIOSK
COCA-COLA
COCA-COLA MINI CAN 0.15L
OGILVY GERMANY Frankfurt GERMANY
Bronze
ABORTIONTRAVEL
CELEM (EUROPEAN WOMEN'S LOBBY)
SPANISH COORDINATION FOR THE EUROPEAN WOMEN'S LOBBY
DDB SPAIN Madrid SPAIN
Silver
PLAY IN THE SHADE
THE SWEDISH CANCER SOCIETY
CANCER PREVENTION
VOLONTAIRE Stockholm SWEDEN
Bronze
LED SCOREBOARD
AUDI USA
SCOREBOARD
RAZORFISH Frankfurt GERMANY
Short List
D04 LIVE ADVERTISING & EVENTS
TROJAN MAILING
DHL
POSTAL DELIVERY
JUNG von MATT Stuttgart GERMANY
Silver
THE AMAZING STREET HACK
UBISOFT
UBISOFT WATCHDOGS
BETC Paris FRANCE
Bronze
PAY PER LAUGH
TEATRENEU
PAY PER LAUGH
THE CYRANOS McCANN Barcelona SPAIN
Bronze
FANHANSA SIEGERFLIEGER
DEUTSCHE LUFTHANSA
LUFTHANSA
KOLLE REBBE Hamburg GERMANY
Short List
D06 INTERACTIVE OUTDOOR EXPERIENCES
D ROSE JUMP ROSE
ADIDAS
ADIDAS 3.5 BASKETBALL SHOES
TBWA\LONDON UNITED KINGDOM
Silver
D07 DIGITAL SCREENS
THE SOCIAL SWIPE
BISCHÖFLICHES HILFSWERK MISEREOR
DONATIONS
KOLLE REBBE Hamburg GERMANY
Gold
FRONT ROW
GOOGLE
GOOGLE+
ADAM&EVEDDB London UNITED KINGDOM
Grand Prix
GOOGLE OUTSIDE
GOOGLE UK
LOCATION BASED DIGITAL BILLBOARDS
R/GA London UNITED KINGDOM
Bronze
UNBELIEVABLE BUS SHELTER
PEPSICO
PEPSI MAX
AMV BBDO London UNITED KINGDOM
Short List
EUROPE IS JUST NEXT DOOR
SNCF
TRANSPORT
TBWA\PARIS FRANCE
Short List
A HAIR-RAISING MESSAGE
BARNCANCERFONDEN
NON PROFIT-ORGANIZATION
GARBERGS Stockholm SWEDEN
Bronze
SEE ONE. WANT ONE.
McDONALD'S
McDONALD´S
LEO BURNETT LONDON UNITED KINGDOM
Short List
BLOWING IN THE WIND
APOTEK HJÄRTAT
APOLOSOPHY
ÅKESTAM HOLST Stockholm SWEDEN
Silver
D08 NON-FORMATTED DIGITAL OUTDOOR
THE 3D ELEPHANT PETITION
WORLD ANIMAL PROTECTION
ANIMAL WELFARE ORGANIZATION
FHV BBDO Amsterdam THE NETHERLANDS
Short List
E01 INTEGRATED CAMPAIGNS LED BY OUTDOOR
MOSCOW — KIEV / KIEV — MOSCOW
S7 AIRLINES
S7 AIRLINES
GOOD Moscow RUSSIA
Bronze